Using Autoresponders to Give Access to Hidden Web Site Pages
It makes people feel special when they are granted special access to things that other people don’t have access to. So knowing this gives a marketing tactic that can work very well. When using the internet to market a product or service you can use this technique to grant access to secret web pages. It works best when the access is limited to only a few people or only for a limited time. You can use your auto responder to notify people that they qualify for this special limited access privilege.
It works quite simply. First you need a password protected directory on your website that only has one username and one password. Everyone you give access to will use the same username and password. Then you upload something that your list will find to be valuable into the directory. Things like videos, reports, ebooks, audios or special graphics work well. It just has to be something that will provide value to the people you grant access to. You can call it your secret vault or private stash or anything else you wish to call it as long as it sounds like something of value that your readers would really want and that they are getting special access to. For example “I am granting you access to my secret vault of resources that help me run 3 multi-million dollar businesses with only 2 staff members.” would probably get people excited to know what is in there and to get it downloaded right away.
After you get the directory all set up and the pages ready for download or video viewing simply add the URL to an auto responder message. Include the username and password that they will need in order to log in to download or view the contents of the protected area. Then you will write a “sales page” and send it to your opted in list of people or have your JV partners or affiliates distribute it to their lists. Make sure you are “limiting” the offer. You don’t want the entire list to think anyone and everyone has access to the “secret area”. You want your message to convey to them that they are one of a select few that have been granted access. The goal is to make them feel special.
The key is to make the secret access free. You can include other offers for the people to purchase upgraded products or better versions, but ultimately they still need to receive what you promised them they would receive for free. Using this tactic will also show you how responsive your list is. It will allow you to ask them to “register” to download their free content or to “verify” that they are allowed to receive the free product. This will help you break down your list into groups based on which items they “register” to download. It also tells you that these people are receiving and acting on your messages.
This alone can be valuable information. By giving away free items to your list occasionally you are also showing them that you are more than just someone after their money. You are showing them that you have valuable resources that you are willing to share with them. This makes them more likely to purchase your products when you do have products for them to buy since you have proven you will provide value.
This marketing tactic works very well when used in conjunction with your auto responder program. Once people have requested the information on your secret pages you can now email them over time about updates that become available. Using your auto responder you can notify them about other specials you are running and new products you come out with that may interest them. So you set up the free area once and then continue to benefit from it for a very long time in the future.
This is only one way to use your auto responder program to help you keep in contact with your list of subscribers or to help your affiliate keep your message in front of their lists. With a little creativity you should be able to think of many more things you can use your auto responder program for to help you increase your business.
