Use Testimonials In Every Piece Of Your Marketing Mix
Testimonials are one of the most powerful things you can use in any piece of marketing or advertising you do. With so many Fly By Night companies in the world, people are skeptical of trusting any new business that they work with. Testimonials are a great way to help eliminate that fear that your new prospect might have.
With the proper use of testimonials in your marketing you can boost the effectiveness of any advertisement you place. Testimonials in your marketing let prospects know that you are as good as you say you are because other people have said so too! It’s one thing to say you have the best product or the fastest service but it’s a lot more believable when 20 other people have also said the same thing.
Every piece of marketing and advertising you’ve got should include at least one testimonial and really should include at many as you have space for.
Don’t be shy! If you have room to show off what other happy customers are saying about your product or service, then show off as many as possible. This is something to be proud of.
Here’s a few great ways to make the most of your testimonials from happy customers:
Be creative with your testimonials when you are getting them from customers. Don’t just ask them to write up something about you. Many times, though they mean well, they won’t get to it and it could be months before you finally get anything from them. It may never actually happen.
Most of the time, it’s not personal. It’s just that they are busy and forget. You can help them out by using a quick phone interview with them to ask a few basic questions and then use that information to write up the testimonial for them. Then just send it to them so they can look at it and approve it.
Many times they are happy with your product but just don’t know what to say. This interview format will help them too and help get a more detailed testimonial than you might have got from them doing it on their own.
You might ask them if they would be willing to do a video testimonial. These are the best types of testimonials you can get. It’s quick, easy and now you’ve not only caught the words that they say about you but you’ve also caught they’re emotion.
Video testimonials are not only the most powerful form of testimonial but they have multiuse abilities for any of your marketing ideas. Let’s look at a few ways these videos can boost your sales and explode your marketing efforts.
1. Place the videos on your website for prospects to see that might be browsing and not sure if you are the right fit for their needs. When they see a bunch of not just text but video testimonials from excited happy clients, they will feel more comfortable you are a credible business.
2. Use these videos on demonstration CD’s or DVD’s that you show to clients in presentations or sales meetings.
3. Cut the audio out for smaller sections or portfolio pieces to show prospects how happy the customer was with the job you did.
4. Transcribe the audio to written testimonials that can be used in printed materials like yellow page ads, newspaper advertising or even direct mail pieces like postcards. I would recommend also using something like, Visit our website for videos of what clients like this have to say, in order to get them to your website and see the real excitement the customer had when they recorded the video.
The most important thing is to get as many testimonials as you can from your happy customers and use them any place you can. You can never have too many testimonials. Written is great but if you can get them to do a small video for you the impact will be 100 times better and your new prospects will be more at ease and comfortable with choosing you for their needs. And… to become your next testimonial!
