The Art Of Follow Up In Your Business

Did you know that it usually costs 10 times the cost to get a new customer than it does to get a repeat customer for your business? That’s a pretty big increase no matter how you look at it. So why is it that so many businesses never follow up with their customers after the sale?

Most of the time, as business owners and entrepreneurs, we spend out waking thoughts on “How do I get more customers?”

This is the norm for most businesses. But, what we should be thinking about is how we can get our existing customers to come back and keep buying from us.

Remember that a customer should never be a one time sale. It should be a long term relationship with a customer being converted to a raving fan.

Think about the long term effect of this. Someone starts out as a suspect. Someone that might be interested in our products or services but we don’t know yet.

Then we filter them out to prospects. Those are the people that actually either need our products or more accurately, want our products and services. They are the people that might actually buy.

From there we convert prospects to customers and clients. The people that actually bought out stuff.

That’s where most businesses drop the ball. There are a couple of additional steps in the process that gets skipped a lot.

Those customers should be converted to raving fans. People that don’t just like what we sold them, but LOVE it. They love working with us. They are excited about the experience we gave them.

This is one of the most important steps. Why is that? Because that’s where they move to two more steps that will make them exponentially better for our business.

First, as raving fans they will come back. They will buy more often. They will buy the deluxe model. If you do it right, they will buy pretty much everything you offer them as long as it fits their needs. Some times even if it doesn’t. They are so happy with what you have already given them that they want to keep getting more. It’s almost like a drug to them.

This is where you want to be with your customers. They become loyal to the bone and it’s going to take a really big shift for them to even consider buying from anyone else. This is where you become a category of one. You have eliminated the competition because you gave them such a great experience that they won’t even talk to anyone else in the industry.

This is business bliss.

That brings me to the last step of the raving fan. They tell their friends about you. When you do a great job with your customers, they are more than happy to tell everyone they know about how amazing the service was. That leads to referrals and of course the cycle starts over with a brand new customer.

If you could get more customers that are pre-sold before they even get to know you, wouldn’t that be great? No advertising costs involved. Just plain and simple great customers that were happily referred to you by other great customer!

It’s a business made in heaven.

So, do you have a follow up system in place for your business now? If not, Follow my Ultimate Follow Up System process and build a system that will work for you for years and build rock solid relationships with your prospects and customers for life. Go here and see how The Ultimate Follow Up System can help you in your business.
About The Author:
Ely Delaney is a dad, author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales.

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