I think we can all say that Social media is growing more and more each and every day. If your business isn’t on the top Social Media sites, you are missing the boat.

Is Social Media the end all of marketing? Of course not, but it is a huge powerhouse that if done right, businesses can get a ton of exposure for without spending a fortune on marketing.

Let’s look at Twitter. It’s the most basic of the top sites out there, yet is very powerful if used right to market our business.

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With all the buzz about Social Media, it’s no doubt you’ve heard about Twitter. It’s growing with new users at an amazing rate with thousands of new sign ups every day. But, the biggest question I get is how to use Twitter for business marketing. Most people don’t just get it.

Now I do admit there is a ton of useless stuff on Twitter but it can also be a great tool to market your business and communicate with your customers and prospects easily and all for free.

Here’s 3 ways you can effectively use Twitter for business marketing without having to spend a ton of time or any money at all.

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If you want to use Twitter for business marketing you will need to develop a large following of people (called followers) in order to get the most out of using Twitter for business. Just like email marketing, you need to build a large list that you can communicate to.

Most small business owners don’t get how Twitter can be an effective marketing tool. This is great for a business owner like you that wants to take advantage of the Social media Tools Out there and get great exposure with out spending a fortune on advertising and marketing.

In order to build a following on Twitter, here’s a few great ideas that will get the snowball rolling.

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Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.

Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened.
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The hardest thing for small business owners is the want to be everything to everyone. There is a saying that says “You Can’t Please All Of The People All Of The Time”. They are right. If you spread yourself out too much and try to market to everyone, you’ll never become the expert. You’ll be too much of a generalist. You don’t want to be a Jack-of-all-trades. You should be focusing your business as a specialist and you’ll be able to focus your marketing, find your target market easier and grow your business much faster.

Here’s a few tips to help you narrow down your niche and become THE go to company for your specific niche.
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Do you have a brick and mortar office location or retail location that you customers come in to? Then you could be pre-selling your customers on your products and services before they actually even meet with you.

Your first impressions are critical in any business. Just like your first image of how you dress, your office should have the same image when a client comes in your door. A clean and professional look and feel will really make a difference in your customer’s eyes.
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Businesses close up shop every day. There are a dozen reasons that your competition might be closing their doors. Economic changes, bad business operations, bad location or just a lack of a marketing plan (not you though, right?!)

As hard as it is for these businesses and their owners, most of them will still want to make sure that their customers are taken care of after they close their doors. This makes a great opportunity for you to not only get a new list of potential clients but make sure that those people are taken care of once the old business is long gone.
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