I think we can all say that Social media is growing more and more each and every day. If your business isn’t on the top Social Media sites, you are missing the boat. Is Social Media the end all of marketing? Of course not, but it is a huge powerhouse tha...
With all the buzz about Social Media, it’s no doubt you’ve heard about Twitter. It’s growing with new users at an amazing rate with thousands of new sign ups every day. But, the biggest question I get is how to use Twitter for business market...
If you want to use Twitter for business marketing you will need to develop a large following of people (called followers) in order to get the most out of using Twitter for business. Just like email marketing, you need to build a large list that you can communi...
Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy ...
The hardest thing for small business owners is the want to be everything to everyone. There is a saying that says “You Can’t Please All Of The People All Of The Time”. They are right. If you spread yourself out too much and try to market to everyone,...
Do you have a brick and mortar office location or retail location that you customers come in to? Then you could be pre-selling your customers on your products and services before they actually even meet with you. Your first impressions are critical in any busi...
Businesses close up shop every day. There are a dozen reasons that your competition might be closing their doors. Economic changes, bad business operations, bad location or just a lack of a marketing plan (not you though, right?!) As hard as it is for these bu...
You are an expert in your industry or field of business aren’t you? Then you have a great opportunity to use that to educate the public about your industry and establish yourself as an expert in your industry. Just like having your own free mini-seminars...
One very overlooked way that a small business owner can help to market their business is to volunteer in a community organization. As a volunteer with a local organization, you not only are helping out the community and making a difference for others in your c...
People generally wouldn’t even consider reading 90 minutes of sales copy but they will listen to it or better yet, watch it. If you send someone a 16 page sales letter, they may read it IF you’ve done an excellent job of writing it but most will ju...
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