The Year’s Not Over Yet!
As we get closer to the holidays and the end of the year, I want to share one thing that always blows me away that most businesses do that I have never understood.
They start to slow down and get more lazy in their business.
It’s like the colder weather slows down everyone’s blood flow and everyone goes into slow motion.
Now many retail businesses ramp up during the holidays since retail sales usually go up but a lot of businesses I know seem to grind to a crawl.
So why is that? As great as it is to take a break, in today’s world, you can’t slow down the momentum in your business. You need to keep growing no matter what time of year it is.
So, what are you doing in your business to ramp up your marketing and sales so you come in to the new year with a bang instead of having to start the new year building up speed after a slow winter?
Planning for the new year doesn’t start January 2nd, it should start now. Get the ball rolling now while everyone else is watching football and planning their next holiday party.
I’m not saying to not take time with family and enjoy the holidays. I’m just saying that you need to keep your momentum rolling so you will be one step ahead for the next year.
Make the next year your best year ever and set your planning to double your sales. What would happen if you started the process now? The opportunities are there and this is a the best time of year to ramp up your marketing and your planning.
So here’s my challenge for you… Pick one thing that you will dedicate time each day over the next week to add in to your marketing mix. Create a follow up postcard. Make a list of clients to call and follow up with. Create a new email newsletter. Just pick one thing.
Then make sure each day you dedicate time to work on this one task until it is completed.
Once it’s complete, reward yourself. Congratulations! It’s not as hard as you think.
Dedicate yourself to pick one new thing you can add to your marketing mix each week until the end of the year. Think about how much marketing you’ll have in place to get January rockin’!
So what are you going to do today to ramp up your marketing for the next week?
Leave your comments below. What’s your one new item you are going to focus on for this week?
I want to know!
About The Author:
Ely Delaney is a dad, author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales. Are you marketing in sequence? Are you following a strategy or focusing on tactics? Claim your copy of my free “Small Business Marketing Roadmap Report” to find out.
One Response to “The Year’s Not Over Yet!”
Kathy Pujat
I absolutely agree that you have to keep the momentum going and cannot let down for the holidays or you will never get revved up again. I love one of your references to New Years Actions not Resolutions. And, yes, we do need to start them now! I have my sights set on my first task. Thanks for all your insight, Ely.