If you have a smart phone and/or frequent Social Networking sites you might have heard about Foursquare.
Most people who use this service are using it from a consumer standpoint. They check in, they post to their social networking profiles and they talk about the location. In a previous post I even talked about why this is important and how as consumers we can help local businesses by using this free service.
As the owner of the business being posted about (as long as you have made them happy…) activity on Foursquare is wonderful FREE advertising for you. So you definitely want to encourage “checking in” at your location or event.
Let’s face it, business is a dog eat dog world out there. Just about every industry out there has hundreds if not thousands of other people promoting the same product or type of product as you.
So how can a small business owner compete with everyone out there and eliminate their competition from the playing field?
I get this question all the time from business owners that are afraid of their competitors stealing their ideas or clients. Read the rest of this entry
Have you heard of Foursquare? Depending on where you live you may hear about it daily or you may think I am talking about the kids game where you bounce a ball between 4 kids on the school play ground..
Foursquare is actually a relatively new social networking site online. It falls into a category called location-based social networking.
If I were to ask you who your target market is, what would you say?
Men? Women? Teenagers? People in your city? Or the standard “Everybody”?
That’s what I get most of the time when I ask someone this question. They say that everyone needs their product. That their service is something that anyone with a pulse would need and should be buying.
That might be true but how many of those people actually WANT your product or service? Just because you know they need it, do they know they need it? Do they care enough to believe they need it?
Do you ever get asked what your address to Facebook, LinkedIn, Twitter or maybe even Google Buzz is?
I know that I have asked people what “their address” is so I can easily connect with them and I have found that a lot of people either don’t know their address, don’t know how to find their address or they are still giving out the long obnoxious address that is the original default one.
When I give out one of my various social media links I also get asked why I have a nice easy to remember one.
So today I thought I would go through how to find your current link and how to get one of those nice easy to remember ones.
In this episode of Driving Your Marketing Ely talks about making sure you are being honest in your marketing. People can “feel” when something is off and even if it was meant to be innocent you can ruin your reputation or set a bad first impression before you even have a chance to even start to build a relationship with your prospects.
Are you looking for more ways to grow your online marketing presence? Have you started using social media yet? If you have, are you using it EFFECTIVELY? A great place to start is with Twitter. If you want to really take using Twitter for Business to the next level, find a ton of followers and use Twitter as an effective business marketing tool, download our free Twitter For Business Step By Step Guide where I’ll walk you through some great resources on where to find followers, build your list and make Twitter a great marketing tool without spending a dime! Read the rest of this entry
So the other day I did a post about using Facebook for both personal and business. I explained that most people are afraid to do this because they don’t want their family to have to listen to nothing but business stuff, and they don’t want their business “friends” to see all of their personal stuff.
I explained that you can avoid this issue by using lists and then making some minor changes to your security settings. In this post I want to go into a bit more detail on how exactly to accomplish setting up lists and what you can do with them once you have them set up. Read the rest of this entry
If you have a smart phone and/or frequent Social Networking sites you might have heard about Foursquare.
Have you heard of Foursquare? Depending on where you live you may hear about it daily or you may think I am talking about the kids game where you bounce a ball between 4 kids on the school play ground..
If I were to ask you who your target market is, what would you say?
Do you ever get asked what your address to Facebook, LinkedIn, Twitter or maybe even Google Buzz is?
