In this episode of Driving Your Marketing Ely talks about one of the most powerful business marketing tools available to businesses today. Learn why, if you are not already using this tool in your business, you are falling further behind the curve each and every day…
Are you looking for more information on how to blog in your business? Have you started a blog but you’re not sure what to write about? Learn step by step tools to help you never run out of post ideas and how to write good posts quickly. Check out Business Blogging 101 where I’ll walk you through answers to some of the blogging questions I hear every day and show you how to grow your followers and fans with this easy to use business marketing tool. Read the rest of this entry
Let’s imagine you have a retail location like a local Pizza place. As a small business, you should always be on the lookout for new ways you can market your business and get new customers in the door.
You have great food and fair prices. So what should you do next?
Mailers. Coupons. Co-op advertising with the movie theater next door? Online advertising? There are 1000s of thing you can do to market your small business. But you don’t have the budget to do a lot of advertising so your choices become more limited.
How would you like to know of one of the easiest and most effective ways to market your small business? What if I told you that this idea is drop dead simple AND free to do? Would you start foaming at the mouth to know what it is?
Do you take advantage of every opportunity to market your business? Are you prepared to talk about who you are and what you do no matter where you are and what you are doing?
If you are an entrepreneur you need to be. For a business owner, especially in today’s world, there is no such thing as turning it all off.
I have been at the grocery store shopping for milk and eggs and ended up trading business cards with the person in line with me. My partner has exchanged business cards with the guy handing him his coffee at the Starbucks Drive Thru window.
There are many things out in the world that you can do yourself. By Do-It-Yourself I am talking about actually learning a skill and completing it yourself instead of having someone else do it for you.
There are crafts and home repair project not to mention auto repair projects that you can learn to do yourself relatively easily if you put your mind to it.
But as you might notice if you look around a bit this is not a blog about auto repair. (In fact we outsource that little chore quite happily). This blog and our business in fact is about marketing.
I know that it is common practice to do some name dropping when marketing a business. No matter what type of business it is. You might have a celebrity that loves your coffee shop, or a big name has used your products and given you a testimonial, etc. Some companies even pay big names to endorse their products and services.
That in itself is pretty common. Most people do it if they can. why not? It adds credibility to what you sell.
If it is done ethically!
You have to be careful about when you are name dropping and there are a few strict ethical rules you should be following any time you are using someone else’s name.
There is a difference between someone you have met, seen at a seminar, even had coffee with at some time, and someone you can call a friend. Read the rest of this entry
Tonight I had two great happenings. First off, I got to meet the author of one of the very first books I ever bought on marketing. Raleigh Pinskey, author of 101 Ways To Promote Yourself.
I remember ages ago her book being one of the first books I ever bought on marketing myself when I was just really getting going and learning with my business.
Tonight, she brought up a term that I had never heard of before. I’ve been teaching the concept for years but she actually came up with a great name for it. Brand Blending.
This is the art of blending your brand online and offline. Taking your traditional offline brick and morter business and combining all of your offline efforts and taking them online to blend them together. Read the rest of this entry
Until about 5 minutes ago I wasn’t sure what I was going to write about today and then it hit me…the power of pictures.
See I just got back from a run thru a local drive thru to pick up dinner. When I left the house I had a list of items I was to order. Mine, my daughter’s, Ely’s and one extra (for the dogs ).
But then I got there. I looked at the menu and verified the items I needed to order and began placing my order with the nice girl over the speaker.
Sounds good so far right?
Well this is where the picture came in. There it was big and tasty looking on the end of the menu board. It took up almost one whole section of the menu and had a catchy name. But the name didn’t do it, it was that picture. Of course the final product won’t look like that…we all know it. But it didn’t matter. Read the rest of this entry
Let’s imagine you have a retail location like a local Pizza place. As a small business, you should always be on the lookout for new ways you can market your business and get new customers in the door.
Do you take advantage of every opportunity to market your business? Are you prepared to talk about who you are and what you do no matter where you are and what you are doing?
There are many things out in the world that you can do yourself. By Do-It-Yourself I am talking about actually learning a skill and completing it yourself instead of having someone else do it for you.
I know that it is common practice to do some name dropping when marketing a business. No matter what type of business it is. You might have a celebrity that loves your coffee shop, or a big name has used your products and given you a testimonial, etc. Some companies even pay big names to endorse their products and services.
Tonight I had two great happenings. First off, I got to meet the author of one of the very first books I ever bought on marketing. Raleigh Pinskey, author of 
Until about 5 minutes ago I wasn’t sure what I was going to write about today and then it hit me…the power of pictures.
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