I am noticing a theme among growing companies.
Have you noticed it yet?
Go ahead, take a look around. In today’s world a lot of effort is being placed on how “bad” things are. You don’t dare watch the news if you have any desire to stay positive about your world since they will manage to kill that thought in a matter of minutes.
And many businesses are so focused on just keeping their doors open that they are certainly not doing this (the thing I noticed)…
But if you take a look at companies that are growing, exploding in fact, you might see it.
I will give you a hint…change…or maybe growth would be better….
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Do you ever stop and consider how you could do what you do only different?
We tend to get very wrapped up in our day to day lives. Marketing our products and services, frantically trying to bring new customers in to door or drive them to our websites.
But to you ever just stop? Sit back and think. Think about a different way to do things. Think about a new product from your service or a new service for your product?
Well this is exactly what Foursquare is doing…
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Social media is all the craze. Not only do we hear about how you need to be on it but I can’t count the number of people that have jumped on the Social media bandwagon just because they think they can make a quick buck.
So is it really worth it all? It’s time consuming. Many people still don’t really get it. There’s new sites popping up almost every day. How do you keep track of it all? And most importantly, is it actually a good use of your time?
Well, here’s the deal. It is worth the time IF you do it right. Here’s a few tips that will make your social media marketing a great tool to add to your marketing mix.
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Generally in life we think about the big picture. We set big goals. We make big plans. We look toward the end result. We plan entire events.
But without all the little details none of those big pictures would amount to anything.
Think about it. Relatively speaking from our vantage point the stars are small. But without all of those small points of light up in the night sky it wouldn’t be nearly as beautiful.
During a wedding, which can take months to plan and make happen, little things like the rings and the happy tears of the bride are actually what makes it a wonderful event.
This is true in both life and in business.
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So what exactly is branding? Most new business owners (and some that have been around for a while) have heard the word “branding” and “brand awareness” but they really don’t know what it is.
Most of the time, you hear these buzz words from big marketing and advertising agencies and your first thought is “branding” translates to “expensive”.
The truth is that branding is much more than expensive logos and letterhead yet much less at the same time.
First off, branding does not have to be expensive. It does not require an expensive logo or a market study to see what colors your target market will like better.
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How many times have you gone to a live networking event and someone comes up to you and starts talking to you like you are old friends but… you can’t remember them for the life of you.
You know you met somewhere before but can’t remember who they are, where you met them or what they do.
I get that all the time.
I meet as many as 50 new people each and every week. Sometimes even more. As much as I try, I just can’t remember everyone. Read the rest of this entry
I will start out by saying that some people will not like this post. So consider yourself to be warned. 
But I feel this is something that has to be said.
People need to think before they post on ANY social networking site.
Before you hit that update status button, you need to stop and read what you are about to post. You need to consider what your posting and how it will affect the world around you. How it might be taken and WHO might be seeing it.
Then if you have done all of that and you still see no issues, go ahead and post away.
However…
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