When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
Do you have a marketing plan for your business? Many small businesses don’t. They are using what we like to call the “Spray & Prey” method of marketing. This is where their small business marketing is nothing more than signing up for the latest t...
Are you using the old “Spray & Pray” method of marketing your business? It’s costing you more than you might think. If you are spending your marketing budget on random marketing like sticking flyers on windshields, it’s most likely ...
How does your attitude influence your sales? Your attitude and what you say to people are making an impact on your sales. The question is… Is it a good impact? If you want to increase sales in your business, watch your attitude. You can make a huge diffe...
In this episode of “Driving Your Marketing” Ely talks about how to make sure Trade Shows are worth the time and money that they take up. Are you making sure that the trade shows you attend or participate in are working for your business? ...
In this week’s episode of “Driving Your Marketing” we hear about following up with the people we meet and do business with. The experts will tell you that the sales are in your list. What you may not realize is that it is actually in the foll...
I think that one of the most common questions asked in regards to marketing using blogs or article marketing is “What Do I Write About?”. Whenever we talk to business people and they ask us what they can do to market their business and we suggest e...
This summer has been the summer of blog challenges. So far we have participated in 2 and a new one (a third one) started today. If you add in the mini ones then you get a couple more. For those that don’t know, a typical blog challenge involved promising...
In this week’s episode of “Driving Your Marketing” Ely reminds us to check in with our employee’s from time to time and make sure they are representing our companies the way we intend them to. Have you checked in with your employees lat...
Everyone knows that marketing your business is critical to the growth and even the survival of it. A great product will go the way of the graveyard pretty quick without the right marketing in place. So, here’s a simple marketing tip that is pretty much g...
It doesn’t matter what type of business you are in, there is one critical piece to any marketing that you do that tends to get missed in most of the advertising and marketing out there… The Call To Action We all see marketing all the time. It’...
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