When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
Do you market your business during your regular business hours? When you go to that weekly lunch event you are probably thinking about marketing. When you are on social media during office hours you might be thinking about your marketing. But is that the only ...
Twitter, LinkedIn, Facebook, YouTube, etc. This list goes on. They view social media as another advertising media. Some place to just throw out their latest specials and discounts. You see, social media isn’t really an advertising media. It’s a mar...
It is a simple question really. How far are you willing to go with you business marketing? I am not asking how much you are willing to spend. What I am looking for is your commitment level. So did you answer “All the way! I am committed!”? Stop and...
Recently at a Fusion Mixer (www.WhatIstheFusion.com) we had a guest that was running for US Congress show up. Now, before I go into the details I will let you know, this isn’t about politics. This post is about networking the right way. If you are in the...
I am really specifically referring to Facebook. I talk to people all the time that are very determined to keep their personal life separate from their business life. On Twitter or LinkedIn this is actually pretty simple. You just set up an account where you on...
If you are in business, you need to have a website for your business. If you’ve been in business for a while, you likely already have you’re company website already up and running. But, why do you have a website? Because someone told you to build o...
Have you heard the term marketing mix? If you have then you probably understand what it means. Even if you haven’t heard it before it is kind of self explanatory as far as what it most likely means. You marketing mix is the “mix” of various t...
Are you using Promotional products to market your business? In any small business marketing, you need to make sure that you think through what you are doing or spending your cash on before you make a decision. Choosing the right promotional product is key in g...
Business people all over the world are surrounded by tools to help them in their daily running of their businesses. There are tools for working online, tools for keeping the books, tools for ordering or creating products and tools we use for marketing. All of ...
Every small business marketing communication plan should include email marketing as one tool in your marketing toolbox. But how do you really ensure that you are using email marketing effectively and not just spamming people? It really boils down to just a few...
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