Are you running around rushing from marketing tactic to marketing tactic and can’t figure out why nothing seems to work the way you think they should? It might be because you are working from a tactical place instead of using a planned out strategy. In t...
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Are you networking with other businesses to grow your small business? You should be, but beware of one of the biggest pitfalls I have seen related to business networking. Getting stuck in a rut. Small Business marketing is all about getting in front of new peo...
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When business owners think about marketing and advertising, many times, they confuse the terms marketing and advertising up and put too much weight on advertising. Marketing is everything you do to pre-sell your products and service. It is about getting your p...
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Do you know of anyone that is struggling with their small business marketing? Chances are, you do. What is the real cause of their struggle? Is it the economy? Is it their competition? Is it because of a shift in technology? Short answer… yes! Chances ar...
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Is there a regular networking event in your area that you attend? Are you making the most of the event? Are you that person people in your area refer to as the “networking king or queen”? Many of us attend local networking events to meet new people...
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So the last time you went on vacation if you drove, did you have a map? Did you use the map to know when to turn, when to get off of one freeway and onto another one? So you have a plan, right? Why is it then that when business people and entrepreneurs market ...
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In any economy, you need to think about creative ways that you can get to your customers and prospects. Look for who your target market is and who you serve FIRST. Then figure out where those customers might be. In this example, a food preparation business goe...
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Is your online branding protected across the web? Are you keeping it consistent so current and potential customers can find you on their network of choice? In today’s online world there are new sites coming online everyday that allow you as a person or c...
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Do you set coffee meetings with people you network with? When you go our to networking events in your area and you meet new people do you call them or email them afterward and set up a meeting to get to know them better? This is a pretty common practice in net...
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Are you of a collaborative mindset or are you in a competitive mindset when it comes to marketing your business? When it comes to small business marketing, most business owners tend to be in a competitive mindset. Meaning that they are afraid of competition. T...
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