As a Small Business, networking with other businesses should be one of the top ideas in your marketing mix. Networking is one of the easiest and cheapest ways to get your company’s name out in front of your community.
Networking events like your Chamber Of Commerce and local networking or leads groups are a great way to find prospects, partners and potentially even a built in sales force very quickly if you keep just a few basic rules in mind.
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In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with your customers on a regular basis by educating them, sharing great useful information with them and announcing any new products, services or specials your company has on a timed schedule.
You will have to decide if you want a printed newsletter or an electronic newsletter (or ezine). Though printed newsletters are more costly than electronic newsletters you might want to look at adding this in to your budget as you will get a much higher return and open rate from a physical printed newsletter than an ezine.
Ezines are great because there is no print cost and you can automate the process quite easily. It doesn’t cost any more to do a full color ezine than a plain text ezine which is great. They also can be delivered automatically and you don’t have to worry about postage costs along with print costs.
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When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you?
I can pretty much tell you that no matter how often you follow up with your customers, it’s not enough.
In today’s world, people have less and less of an attention span and forget very easily about you and what you have to offer them. If you want an easy way to increase sales in your business, you need to increase the amount of contacts you have with each and every customer you have.
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One of the most overlooked ways of marketing a small business owner in the traditional world is to build yourself as the authority in your industry. In the online world this is very common but most small business owners don’t realize how easy this is or how much this can impact their business.
What I’m talking about here is writing articles and publishing them. Most of the time when I talk to small groups I ask the question if they think they are writers. Almost no one says yes. Most of them actually look scared when they even think about this.
So why are articles so great to use to market your business?
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In today’s economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can’t. As business owners, we are responsible for our own actions.
The problem is that in almost every industry, everyone seems to think that they can be just like like everyone else and still do fine. That just isn’t the case any more.
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Social Media Extreme! just got started. A full day of learning step-by-step strategies for using Social Networking for business.
How to use Twitter, Facebook, LinkedIn and more! Not just how to set up your account. Not just how to fill out the registration forms. But actual step by step how to USE the sites EFFECTIVELY for business. How to build business relationships and grow your business.
Full house today. Great networking going on already! Everyone getting to know each other, exchanging business cards, even setting up meetings to get together later.
To start off our day Ely is explaining WHAT Social Media is. Why we need to add Social Media into our marketing mix.
Here are some pictures of the group, I will share more later…
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How often do you actually attend special events in your local community? As a small business owner, you never know where your next client will come from. Be part of your community. By attending events in your local community, you are giving your company and yourself extra exposure you would not have otherwise.
If your company focuses on consumers, local expos and community fairs might be a great way to get involved.
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