Now days most of us know what text messaging is. And pretty much any cell phone created in the last 2 years has had the ability built in. AND most cell phone plans now have texting as part of it without any separate extra charge.
So of course now the world is trying to figure out how to use it for marketing.
I will be honest, this is not something I have looked into much. Not as a marketing tool. I text. I have a teenager so of course I text. And I have done the things where you text a certain word to a certain number to vote at a sports game or to get a coupon for something.
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So, are you one of those businesses still holding out on the Social media world because it’s “A Waste Of Time”?
Well guess what? The conversation is happening whether you want to be involved or not. And, it’s stronger than you might expect.
In today’s world, the customer has the power. As a business owner, you are NOT in control. People will spread ideas and opinions about your business faster than you can imagine. That’s called Viral Marketing. And you better believe that they will spread it. Good or bad.
So how do you work with Social Media and keep your PR under control? We’re going to go through a few things that you should do in order to make the best of the tools that are out there.
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If you are using email marketing in your business (and you should be), crafting follow up emails quickly and easily is something that most business owners have a hard time with.
Most over think it and end up trying to write a short novella instead of an email.
Writing follow up emails should be something that you can do quickly and easily. The best thing is that once you have a few written, you can use those as templates for other emails in the future. Many times you are writing pretty much the same information over and over. Why not just re-use the basics of one good email and then adjust it for other emails in the future.
Here’s three tips to make writing follow up email easier and faster for any business.
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The world has changed a lot in the last few years. The economy has shifted and technology is still running at lightening speed.
Over the last couple of years, one more thing has made a huge shift… Branding.
When I was first taught about branding, it was all about your logo, the fonts you used, the colors in your marketing pieces, etc. It was very much about corporate branding. It’s all about the company and having this professional image.
That’s all fine and well, but over the last few years, we have shifted from corporate branding to “personal branding” or the art of branding your own image over a company.
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So you are going to seminars, searching online, reading marketing books and pretty much doing everything you can to learn how to market your business online. And one of the things you keep hearing is to re-purpose your content. Almost everyone out there that teaches about marketing agrees on this point.
You get told to write a blog post, post it to your blog, submit it to Ezine Articles, create a video and submit that to YouTube, convert it to a Powerpoint and submit THAT to SlideShare. Then you need to share ALL of it to all the social media outlets.
And that is just the tip of the iceburg…
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Foursquare, Gowalla, Brightkite and more. These are just some of the new breed of social media sites popping up across the internet.
But these sites have already become so popular that other services are starting to come online that make these sites even more attractive to their users. And these new options help ensure that the location based social network is now here to stay.
One such new service is a site called Topguest. It is brand new. In fact they had full blown “launch” party just over a week ago.
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As someone that has been in the web design world for over 15 years, I get one question all the time.
“Why didn’t my old web guy tell me about that?”
Well, it’s because most web designers are not marketers. They know the programs that make your website, brochure or business card look great. They are very creative. But, most of them have never learned marketing, copywriting or the power of persuasive marketing.
Honestly, most don’t even care about it. They just want it to look great.
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