As we get closer to the holidays and the end of the year, I want to share one thing that always blows me away that most businesses do that I have never understood.
They start to slow down and get more lazy in their business.
It’s like the colder weather slows down everyone’s blood flow and everyone goes into slow motion.
With everyone cutting back costs in networking is, now more than ever, one of the best and most cost effective ways to market your business and keep your name in front of your prospects and clients.
This has always been one of my favorite ways to market any business while keeping costs down. It not only gets you out there but also builds relationships faster than any other advertising or marketing you can do.
Here’s some of the benefits of using networking to promote your business:
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Reserve your seat to this premier webinar today and I’m going to tell you….
Friday October 9th 2009
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I’ll be showing you how becoming an authority in your industry can increase your sales, slash your advertising budget and make your competition freak out trying to figure out why they can’t keep up with you.
(Verify the actual time in Your location by going here…http://www.timeanddate.com/worldclock/converter.html)
Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.
Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened.
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What makes you stand out from other businesses in your industry? This is one of the most basic yet most important questions any business has to be able to answer in order to get ahead and run a successful business. You need to be known as the expert in your industry. So how do you do this?
One of the easiest ways to do this is to write a regular column for a local publication on a regular basis. If you are an expert in your industry, and you should be if you are in business, you’re ability to give valuable information to others and educate them on the aspects of your business can easily be one of the easiest ways to get your name known out there and quickly become known as the expert in your industry.
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Every business owner knows that customer service is important to keep your customers happy and excited to come back. What most don’t think about is that your employees are also your main sales people. Everyone from the stock people to the cashier.
If you want to increase sales in your business, you need to make your employees aware of your customers and encourage them to interact with your customers on a more personal basis. If you’ve ever been to a small town, you have most likely seen this as most small town businesses do this much better than they do in bigger cities. The process is really the same and should not be overlooked.
Let me explain what I am talking about.
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In the latest installment of Driving Your Marketing I talk about Being Prepared at ALL times.
I was going through Starbucks the other day and as I went through the Drive Thru I struck up a conversation with the guy at the window. He asked what I did and when I told him he was suddenly very excited. Come to find out he is working at Starbucks part time while he grows his own business.
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