When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with...
When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you? I can pretty much tell you that no matter how often you follow up with your customers, it’s not enough. In ...
One of the most overlooked ways of marketing a small business owner in the traditional world is to build yourself as the authority in your industry. In the online world this is very common but most small business owners don’t realize how easy this is o...
In today’s economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can’t. As business owners, we are responsible for our own actions. The problem is that in almost every industry, everyon...
Social Media Extreme! just got started. A full day of learning step-by-step strategies for using Social Networking for business. How to use Twitter, Facebook, LinkedIn and more! Not just how to set up your account. Not just how to fill out the registration for...
How often do you actually attend special events in your local community? As a small business owner, you never know where your next client will come from. Be part of your community. By attending events in your local community, you are giving your company and yo...
The hardest thing for small business owners is the want to be everything to everyone. There is a saying that says “You Can’t Please All Of The People All Of The Time”. They are right. If you spread yourself out too much and try to market to everyone,...
Ok, So this isn’t a marketing tip or resource but I have to share an experience worth way more than any marketing resource I could ever give you. It’s about becoming unstoppable in your life and your business. So here’s how it starts… ...
Most industries have specific people that are considered the experts in their industry. Do you have any competitors that you keep seeing everywhere? They are published in newspapers, are guests on TV spots, etc? It’s not because they actually know more t...
The biggest problem I see in most businesses today is that they try to be everything to everyone. This just isn’t effective in the long term. You know the phrase “Jack of all trades, master of none.” Business is the same way. Too many businesses keep...
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