When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
So Facebook is one of the most widely used social networking sites in the internet today. People of all ages and from all walks of life log in every day to see what their “friends” are up to. I am an avid user of Facebook. (The term “Facebook...
Are you a business owner? How about an entrepreneur? Or even a sales rep for a company? No matter what position you have in business, personal branding is a must if you want to stay ahead of the crowd. Always remember this, you are a marketer first and foremos...
Blogging. I think blogging is wonderful. I teach people how to blog. This post is going on a…blog. But…I have blogged very little. You see most (95%) of the posts on this blog were created/written by my partner Ely. He writes them and I post them (...
So, as someone that is out and about quite a bit at networking events, one thing that still amazes me about most people at an event is that they don’t get what networking is about. It’s about relationships, not a sales pitch. If I want a sales pitc...
In this episode of “Driving Your Marketing” Ely is trying to find out if you are passionate about your product. Do you understand why it is important to be passionate about the products or services you represent? Are you looking for more ways to gr...
Can your signature bring you business? You bet it can. I’m not talking about your hand written signature, I’m talking about your email signature. This simple little 3 lines of text is one of the most valuable pieces of real estate on the Internet. ...
In this episode of “Driving Your Marketing” Ely wants to know if you are using those expensive marketing materials you created in the most effective way you can or if you are just throwing your money away… Are you looking for more ways to gro...
So, as I see it a lot of people out there that have gone from standard business to somewhat “desperate” one thing that I am seeing a lot of lately is an increase in people bending the rules on email marketing. Here’s what I’m talking about. Let...
In this episode of “Driving Your Marketing” Ely asks If you are ready to network whenever the opportunity arises. Are you always ready to connect people who can help each other? Or are you always prepared with business cards on hand even if you are...
So, as any new tool comes out, there’s a ton of Buzz about it and Google Buzz isn’t any different. If you haven’t heard about it yet, you need to be paying attention as it’s getting a lot of attention. Also, in case you haven’t be...
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