When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
Take a look at most businesses that have been around for 5 years of more and you’ll see that they are doing the exact same marketing they did 5 years ago. It might be postcards. They may market using a money mailer coupon. It might be networking at Chamb...
I am noticing a theme among growing companies. Have you noticed it yet? Go ahead, take a look around. In today’s world a lot of effort is being placed on how “bad” things are. You don’t dare watch the news if you have any desire to stay...
Do you ever stop and consider how you could do what you do only different? We tend to get very wrapped up in our day to day lives. Marketing our products and services, frantically trying to bring new customers in to door or drive them to our websites. But to y...
Social media is all the craze. Not only do we hear about how you need to be on it but I can’t count the number of people that have jumped on the Social media bandwagon just because they think they can make a quick buck. So is it really worth it all? It&#...
Generally in life we think about the big picture. We set big goals. We make big plans. We look toward the end result. We plan entire events. But without all the little details none of those big pictures would amount to anything. Think about it. Relatively spea...
So what exactly is branding? Most new business owners (and some that have been around for a while) have heard the word “branding” and “brand awareness” but they really don’t know what it is. Most of the time, you hear these buzz words from big ma...
How many times have you gone to a live networking event and someone comes up to you and starts talking to you like you are old friends but… you can’t remember them for the life of you. You know you met somewhere before but can’t remember who ...
I will start out by saying that some people will not like this post. So consider yourself to be warned. But I feel this is something that has to be said. People need to think before they post on ANY social networking site. Before you hit that update status but...
In this episode of Driving Your Marketing Ely talks about one of the most powerful business marketing tools available to businesses today. Learn why, if you are not already using this tool in your business, you are falling further behind the curve each and eve...
Let’s imagine you have a retail location like a local Pizza place. As a small business, you should always be on the lookout for new ways you can market your business and get new customers in the door. You have great food and fair prices. So what should y...
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