When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, ...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what the...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value...
The world has changed a lot in the last few years. The economy has shifted and technology is still running at lightening speed. Over the last couple of years, one more thing has made a huge shift… Branding. When I was first taught about branding, it was ...
So you are going to seminars, searching online, reading marketing books and pretty much doing everything you can to learn how to market your business online. And one of the things you keep hearing is to re-purpose your content. Almost everyone out there that t...
Foursquare, Gowalla, Brightkite and more. These are just some of the new breed of social media sites popping up across the internet. But these sites have already become so popular that other services are starting to come online that make these sites even more ...
As someone that has been in the web design world for over 15 years, I get one question all the time. “Why didn’t my old web guy tell me about that?” Well, it’s because most web designers are not marketers. They know the programs that make your ...
We have established that social media is not going away. We have….right? In fact it is widely agreed on that it will only explode from here and we are still seeing “the beginning”. Social media will be one of those thing that we will all look...
One of the biggest questions I get from people when I tell them they need a blog on their website is “What do I blog about? I don’t know if I have that much to say.” Well, its not as hard as you might think. One of the first things that I suggest is ...
Generally on this blog we write about marketing. But today I wanted to write a little something different. But it is still business related and I think…very important. Most of us in today’s world are very busy. And it is easy to forget that things ...
Do you have a website for your business already? If not you really do need to have one. Nowadays, people aren’t asking you to fax them information or mail them your brochure. They want to see your website. This is pretty much critical in today’s wo...
In this episode of Driving Your Marketing we talk about Following up. It does not good to market your business in anyway if you don’t have some kind of a follow-up system in place. Do you have a follow-up system in place in your business? Are you loosing...
What have you done to market your business today? It is a pretty simple question. Yet for some reason many business people have no answer when they are asked. Or one answer I hear pretty often is “well I did some marketing yesterday, but today I had to w...
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