One Missed Detail Can Break the Bank…

I have listened to many internet marketers in the last few years. And I have learned more from them than I could ever sum up in one blog post.

But one thing I hear over and over is…”Good Enough is Good Enough”.

What they mean when they say this is that no idea will ever do you any good if it is up in your head where no one can see it. And no idea in your head will make you money until you can get it out and get it produced.

But we tend to want it to be perfect.

We spend hours and hours and days and days and weeks and weeks and so on, making it “just right”. And that idea never actually makes us a dime because we could not get it “just right”.

Sometimes you have to throw together a website. Throw together the idea and post it.

Then you can go back and tweek it and make it “perfect”. But in the mean time it is out there. It is up and it is (hopefully) making you money.

I agree with this idea and try to practice it in my own business. We like to refer to ourselves as “recovering Perfectionists”. And as we talk to other people we are discovering that by no means are we alone.

But…here is the kicker…

It still has to be good enough.

What do I mean? I mean it still has to function. All of the links have to work. The data has to at least make sense. Some basic graphics are also a good idea.

In the title of this post I said “One Missed Detail Can Break the Bank”. Here is why this has come up.

I know someone who is participating in a rather large event over in Los Angeles. Star studded and the whole nine yards. And I received a message from her asking me if I would post out to my list (Twitter, Facebook, etc) about her event.

I am more than happy to help out people I know with promoting things that look worth while and possibly interesting to my list of connections. But I ALWAYS check it out first.

So I followed the link. And it took me to a basic page that didn’t really say much bout the event. Which is fine. It did say one thing that was of interest and that was that tickets and some sponsorship opportunities were available.

Now I say this is interesting because it made me curious enough to click on the link it gave to get more information.

And this is where I discovered the issue….

The link worked. It took me to an event page on a site called Event Bright. If you are not familiar with this site is is a place where you can put your event and actually sell tickets right from the site.

And this was all good accept for one tiny detail…

The page said that I had to have a password to access the information….huh?

The text on the page told me I was in the right spot. But that this event was password protected. So not only could I not see the pricing. But I also could not register, pay, give them money, you know all of those things that tend to be the goal when you are selling tickets to an event.

Oops!

I quickly emailed her and I got a notice back thanking me for letting her know. A few minutes later I got a note from her saying it had been fixed. Then in a third message she said “Maybe that is why on one was signing up lol”

Now her event is still a bit away, so she has time to promote it and I am sure she will do very well. But this is definitely a case of “One Missed Detail Can Break the Bank”. This particular detail meant the bank stayed empty…

So while “good enough is good enough” is a very valuable mantra to remember be sure it IS “good enough” before you blast it out to 5000 of your closest “followers”

About The Author:
Cindy Clemens is a mom, author, speaker, marketing consultant and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales.

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