Marketing – Making It As Effective As Possible

Most small business owners are experts at their product or service. You may be the best “Widget Maker” in the world but if your advertising and marketing aren’t actually “effective” it won’t matter how good you are.

When you first look at any advertising to market your business, you need to keep a few simple things in mind in order to get the attention of your prospects.

Focus on them, Not You

Most of the ads I see every day go on and on about how great the company is, how long they’ve been in business, how much their employees love working there, etc.

Here’s the deal… People don’t really care about those things.

They want to know how your product or service will benefit them. How much faster is it than the old way? How much money will it save them? How quickly can you get to them to fix their problem?

You’re goal is to talk to them and explain to them what your product or benefit will do for them.

They will always be thinking the old saying “What’s in it for me?”

You need to tell them about what the REAL benefits of using your product or service are.

• Is is going to save them time?
• Is it going to save them money?
• Is it safer for their kids?
• Is it healthier for them?

And… Why are these things important. Be descriptive.

Will the time is saves, let them spend more time with family?

Is the money they save going to let them spend it on something more important like a well deserved vacation?

If it’s safer for their kids, how is it doing that? What’s the comparison to previous products of it’s kind?

If it’s healthier, how so? Does it help cut the risk of heart attack? Again, be specific.

Think again the last time you say a great movie and told a friend about it.

This is the enthusiasm and detail you need to show in any marketing you do. Online or offline, your marketing message is the most important thing for your business. If your aren’t convinced my your ad, website or postcard you send them, they aren’t likely to pick up the phone and actually call you.

About The Author:
Ely Delaney is a dad, author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales.

Are you marketing in sequence? Are you following a strategy or focusing on tactics? Claim your copy of my free “Small Business Marketing Roadmap Report” to find out.