Using Lumpy Mail Marketing To Get Your Small Business Noticed

Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.

Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened.
Lumpy mail is a great way to help you get your mail noticed and opened right away. People can’t resist opening a package or envelope that has something thick and mysterious inside. It’s just like Christmas or a Birthday present. The most exciting part is the anticipation of trying to figure out what’s inside!

If you want to guarantee that your marketing mailer gets opened and makes an impart on your prospect, you need to be creative and use Lumpy Mail to get their attention.

So let’s talk a bit about what exactly Lumpy Mail is. Lumpy Mail is a package or envelope that has an additional object that makes the package, well exactly like the name implies, lumpy. It isn’t plain and boring like 95% of all the other mail that people see on a daily basis. Just by the lone fact that there is something Lumpy in an envelope will increase the chances of it being opened up by the recipient.

Here’s a couple of ideas of what you could do with your own business to use Lumpy Mail to get more attention and almost guarantee that your mailer gets opened up right away!

Look for simple yet attention grabbing items that you can include with your package.

A 9 x 12 envelope coming in the mail with something “lumpy” in it will stick out from everything else in the stack very easily.

Try including a toy airplane if you’re in the travel industry.

How about a sample pack of band-aids for someone in the health industry? You can even use band-aids in other industries too. I’ve seen people attach band-aids to their packages with a message of “I know your pain and we can help”. This works great in the Computer Industry too!

What about the classic box of candies? Everyone loves free food and candies or chocolates work great too.

If you are promoting a special event like a seminar or conference, you could mail a nice calendar with the dates of your event already circled so they not only get the impact of your message but also have something that they can use all year.

Lumpy mail is anything that you mail directly to a prospect or client that will stand out from everything else in a stack of mail and that they will be curious about opening. As you can see from the examples above, you just need to be creative. The creativity that goes in to your mailer will make it more interesting and increase the chances that your mailer will be opened. As with any marketing idea you use in your marketing mix, be creative and stand out from the crowd. Make a lasting impression on your prospects and you’ll see a much higher return on your advertising dollar.