Growth = Growth in Marketing
I am noticing a theme among growing companies.
Have you noticed it yet?
Go ahead, take a look around. In today’s world a lot of effort is being placed on how “bad” things are. You don’t dare watch the news if you have any desire to stay positive about your world since they will manage to kill that thought in a matter of minutes.
And many businesses are so focused on just keeping their doors open that they are certainly not doing this (the thing I noticed)…
But if you take a look at companies that are growing, exploding in fact, you might see it.
I will give you a hint…change…or maybe growth would be better….
Now I am not talking about growth in their dollars, although that is a side effect. I am talking about growth in other areas. Things like growth in their product line. Or growth in their services.
And as a result they are literally exploding!
Here is what I mean.
I learned yesterday that Foursquare is adding an online store to their offerings that will offer customers physical products. I predict that this will be a huge explosion for their service. They will get revenue from people who buy the items and advertising when those people show their friends and wear the items they purchased. Two points for them.
Now today I found out that Facebook has added yet another feature.
About a month ago Facebook broke free of it’s own website and spread across the internet like wildfire with their new like button that could be added to any website online.
Well today they have added a new feature on their own site that adds even more interactivity among current users. They are still in the process of rolling it out, but you can now “like” individual comments.
So for example say I make a post on my Facebook and a friend of mine adds a comment. All normal right?
Well now there is a small like link right under each individual comment. So someone else (or me for that matter) can click that to “like” or basically agree with what that new person has added to the conversation.
So they just added one more layer of conversation to the options that already existed.
Cool huh?
These are just 2 examples of the hundreds I am seeing all around me. Companies that are not letting their own definition of their business define who they are. They are not letting “current times” define them.
They are moving on, moving forward, and growing. They are not focused on bringing in business. They are focused on providing more…
- Providing more choices
- Providing more value
- Expanding beyond their own boundaries
By doing these things they are growing. And I am sure that their revenue will grow right along with them.
How are you growing? What are you offering your customers that they might need or want that you have been resistant to offering before?
Remember Growth = Growth…
About The Author:
Cindy Clemens is a mom, author, speaker, marketing consultant and Co-Founder of Your Marketing University. Her goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales.
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