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	<title>MBMM - Your Marketing University &#187; Relationship Marketing</title>
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	<itunes:summary>We help motivated entrepreneurs and business people to easily grow their businesses through marketing without breaking the bank even if they have no idea where to start and are scared of the tools available. Driving Your Marketing is a weekly series where we offer quick and easy tips on how you can improve your marketing message and make sure you are not making the many marketing mistakes we witness every day.</itunes:summary>
	<itunes:author>My Business Marketing Mentor</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>My Business Marketing Mentor</itunes:name>
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	<itunes:subtitle>Marketing tips and tricks in quick easy to digest and implement pieces</itunes:subtitle>
	<itunes:keywords>Marketing Ideas, Marketing Help, Ely Delaney, My Business Marketing Mentor</itunes:keywords>
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		<title>5 Reasons Why Small Business Marketing Is A Daily Essential</title>
		<link>http://mybusinessmarketingmentor.com/5-reasons-small-business-marketing-daily-essential</link>
		<comments>http://mybusinessmarketingmentor.com/5-reasons-small-business-marketing-daily-essential#comments</comments>
		<pubDate>Sat, 09 Oct 2010 17:02:10 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=2092</guid>
		<description><![CDATA[Do you know of anyone that is struggling with their small business marketing? Chances are, you do. What is the real cause of their struggle? Is it the economy? Is it their competition? Is it because of a shift in technology? Short answer&#8230; yes! Chances are it is partially because of all of those reasons. [...]]]></description>
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		<title>Are You Sending Mixed Messages?</title>
		<link>http://mybusinessmarketingmentor.com/sending-mixed-messages</link>
		<comments>http://mybusinessmarketingmentor.com/sending-mixed-messages#comments</comments>
		<pubDate>Wed, 04 Aug 2010 03:22:08 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1556</guid>
		<description><![CDATA[In today&#8217;s world most of us are connected to each other in more than one way. In the past you had your business and you had people you knew that you considered &#8220;Business Acquaintances&#8221;. But in truth unless you left your office, got in your car and drove to a business event of some kind [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Art Of Follow Up In Your Business</title>
		<link>http://mybusinessmarketingmentor.com/the-art-of-follow-up-in-business</link>
		<comments>http://mybusinessmarketingmentor.com/the-art-of-follow-up-in-business#comments</comments>
		<pubDate>Wed, 30 Jun 2010 06:59:12 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[raving fans]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1358</guid>
		<description><![CDATA[Did you know that it usually costs 10 times the cost to get a new customer than it does to get a repeat customer for your business? That&#8217;s a pretty big increase no matter how you look at it. So why is it that so many businesses never follow up with their customers after the [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>3 Reasons Why Social Media Marketing Companies Don’t Make Sense For Business</title>
		<link>http://mybusinessmarketingmentor.com/3-reasons-social-media-marketing-companies-sense-business</link>
		<comments>http://mybusinessmarketingmentor.com/3-reasons-social-media-marketing-companies-sense-business#comments</comments>
		<pubDate>Tue, 29 Jun 2010 07:00:16 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1353</guid>
		<description><![CDATA[Social Media is the big buzz word in the marketing world right now. Everyone wants to jump on the bandwagon and use Social Media Marketing in their business. As a business owner Social Media Marketing should be a piece of your marketing mix. It&#8217;s a great tool and it&#8217;s not going anywhere. As a matter [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>3 Easy Steps To Networking Effectively In Today’s World</title>
		<link>http://mybusinessmarketingmentor.com/3-easy-steps-networking-effectively-todays-world</link>
		<comments>http://mybusinessmarketingmentor.com/3-easy-steps-networking-effectively-todays-world#comments</comments>
		<pubDate>Mon, 28 Jun 2010 06:51:53 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1349</guid>
		<description><![CDATA[Networking had been around forever in the business world. Business has always been based around who you know and getting known. You can&#8217;t grow your business hiding in a cave and one of the best ways to get your name out there and get clients is to make connections with other people and build relationships. [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>What Do You Think About Text Messages As A Marketing Tool?</title>
		<link>http://mybusinessmarketingmentor.com/text-messages-marketing-tool</link>
		<comments>http://mybusinessmarketingmentor.com/text-messages-marketing-tool#comments</comments>
		<pubDate>Thu, 24 Jun 2010 06:52:44 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1283</guid>
		<description><![CDATA[Now days most of us know what text messaging is. And pretty much any cell phone created in the last 2 years has had the ability built in. AND most cell phone plans now have texting as part of it without any separate extra charge. So of course now the world is trying to figure [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Is Social Media Really Worth It?</title>
		<link>http://mybusinessmarketingmentor.com/social-media-worth</link>
		<comments>http://mybusinessmarketingmentor.com/social-media-worth#comments</comments>
		<pubDate>Wed, 16 Jun 2010 06:08:37 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1174</guid>
		<description><![CDATA[Social media is all the craze. Not only do we hear about how you need to be on it but I can&#8217;t count the number of people that have jumped on the Social media bandwagon just because they think they can make a quick buck. So is it really worth it all? It&#8217;s time consuming. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>It’s About the Little Details, in Life and in Marketing</title>
		<link>http://mybusinessmarketingmentor.com/little-details</link>
		<comments>http://mybusinessmarketingmentor.com/little-details#comments</comments>
		<pubDate>Tue, 15 Jun 2010 06:37:45 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1164</guid>
		<description><![CDATA[Generally in life we think about the big picture. We set big goals. We make big plans. We look toward the end result. We plan entire events. But without all the little details none of those big pictures would amount to anything. Think about it. Relatively speaking from our vantage point the stars are small. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Major Marketing Mistakes: Be Careful Of Name Dropping</title>
		<link>http://mybusinessmarketingmentor.com/major-marketing-mistakes-careful-dropping</link>
		<comments>http://mybusinessmarketingmentor.com/major-marketing-mistakes-careful-dropping#comments</comments>
		<pubDate>Sat, 12 Jun 2010 06:39:16 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1105</guid>
		<description><![CDATA[I know that it is common practice to do some name dropping when marketing a business. No matter what type of business it is. You might have a celebrity that loves your coffee shop, or a big name has used your products and given you a testimonial, etc. Some companies even pay big names to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Does Size Matter? Quality VS Quantity Of Your List</title>
		<link>http://mybusinessmarketingmentor.com/size-matter-quality-quantity-list</link>
		<comments>http://mybusinessmarketingmentor.com/size-matter-quality-quantity-list#comments</comments>
		<pubDate>Fri, 04 Jun 2010 06:11:20 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=996</guid>
		<description><![CDATA[So not too long ago, I was having a conversation with someone that was interested in one of our courses. The conversation was great and he was really excited about the materials in the course. As we were going through what was included and I was answering a few questions he had, he had looked [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>The Gold Is In The Follow Up</title>
		<link>http://mybusinessmarketingmentor.com/gold-follow</link>
		<comments>http://mybusinessmarketingmentor.com/gold-follow#comments</comments>
		<pubDate>Wed, 14 Apr 2010 11:01:43 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=903</guid>
		<description><![CDATA[I have a question for you? How many contacts does it take for a prospect to make a sale on average&#8230;.1 time? 3 times? More? How about 7 to 12 times! Rarely does someone buy the first time that they connect with a company or person unless it&#8217;s an urgent need. Most of the time, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Even Great Products Don’t Sell Themselves</title>
		<link>http://mybusinessmarketingmentor.com/great-products-sell</link>
		<comments>http://mybusinessmarketingmentor.com/great-products-sell#comments</comments>
		<pubDate>Wed, 09 Dec 2009 17:51:16 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[how to increase sales]]></category>
		<category><![CDATA[increase sales]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=707</guid>
		<description><![CDATA[Maybe you&#8217;ve heard the term: Build a better mousetrap and they will come. Well, as great as it sounds, even the best mousetrap still won&#8217;t sell if people don&#8217;t know it exists. They still won&#8217;t buy it if they don&#8217;t see the value in it. In today&#8217;s age where people are swamped with advertising messages [...]]]></description>
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