Do you know of anyone that is struggling with their small business marketing? Chances are, you do. What is the real cause of their struggle? Is it the economy? Is it their competition? Is it because of a shift in technology? Short answer… yes! Chances ar...
In today’s world most of us are connected to each other in more than one way. In the past you had your business and you had people you knew that you considered “Business Acquaintances”. But in truth unless you left your office, got in your ca...
Did you know that it usually costs 10 times the cost to get a new customer than it does to get a repeat customer for your business? That’s a pretty big increase no matter how you look at it. So why is it that so many businesses never follow up with their...
Social Media is the big buzz word in the marketing world right now. Everyone wants to jump on the bandwagon and use Social Media Marketing in their business. As a business owner Social Media Marketing should be a piece of your marketing mix. It’s a great...
Networking had been around forever in the business world. Business has always been based around who you know and getting known. You can’t grow your business hiding in a cave and one of the best ways to get your name out there and get clients is to make c...
Now days most of us know what text messaging is. And pretty much any cell phone created in the last 2 years has had the ability built in. AND most cell phone plans now have texting as part of it without any separate extra charge. So of course now the world is ...
Social media is all the craze. Not only do we hear about how you need to be on it but I can’t count the number of people that have jumped on the Social media bandwagon just because they think they can make a quick buck. So is it really worth it all? It&#...
Generally in life we think about the big picture. We set big goals. We make big plans. We look toward the end result. We plan entire events. But without all the little details none of those big pictures would amount to anything. Think about it. Relatively spea...
I know that it is common practice to do some name dropping when marketing a business. No matter what type of business it is. You might have a celebrity that loves your coffee shop, or a big name has used your products and given you a testimonial, etc. Some com...
So not too long ago, I was having a conversation with someone that was interested in one of our courses. The conversation was great and he was really excited about the materials in the course. As we were going through what was included and I was answering a fe...
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