You are an expert in your industry or field of business aren’t you? Then you have a great opportunity to use that to educate the public about your industry and establish yourself as an expert in your industry. Just like having your own free mini-seminars...
One very overlooked way that a small business owner can help to market their business is to volunteer in a community organization. As a volunteer with a local organization, you not only are helping out the community and making a difference for others in your c...
People generally wouldn’t even consider reading 90 minutes of sales copy but they will listen to it or better yet, watch it. If you send someone a 16 page sales letter, they may read it IF you’ve done an excellent job of writing it but most will ju...
How many times have you actually received a Thank You letter from someone that you bought something from? I’m betting, not very many times. Your existing client list is over 10 times more likely to spend more money with you than someone that never has pu...
Contests are a great way to add buzz to any marketing you do for your business. You can use contests to boost your marketing efforts for both getting new prospects or clients and also for adding new buzz and promoting to existing clients. Contests are a proven...
A great way to not only promote your business but also to increase your position as an authority in your industry is to hold mini-seminars. Many small business owners over think this and think this is too complicated or expensive to do for their business. It r...
One of the most overlooked small business marketing ideas is the use of package inserts to upsell and continue selling your existing customers. They have already bought from you before and as long as you are providing a great service already, they are likely t...
Direct Mail is a great marketing tool for any small business marketing plan. It’s the staple for many businesses world wide and has been for years. But, many small businesses don’t have the budget for large mailings on a regular basis. One simple w...
Circulars, along the same lines as flyers, are a great way to market your business as a small business owner in any community. This marketing ideas works for both consumer or business markets and can help establish your company in your local community as the G...
Trade Shows are a great way to capture leads for your business. Remember that getting the lead is the most important part of any marketing plan. You are building a list of hot prospects that are interested in your product. The best kind of lead out there. ...
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