Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.
Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened. Read the rest of this entry
In the latest installment of Driving Your Marketing I talk about Being Prepared at ALL times.
I was going through Starbucks the other day and as I went through the Drive Thru I struck up a conversation with the guy at the window. He asked what I did and when I told him he was suddenly very excited. Come to find out he is working at Starbucks part time while he grows his own business. Read the rest of this entry
In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with your customers on a regular basis by educating them, sharing great useful information with them and announcing any new products, services or specials your company has on a timed schedule.
You will have to decide if you want a printed newsletter or an electronic newsletter (or ezine). Though printed newsletters are more costly than electronic newsletters you might want to look at adding this in to your budget as you will get a much higher return and open rate from a physical printed newsletter than an ezine.
Ezines are great because there is no print cost and you can automate the process quite easily. It doesn’t cost any more to do a full color ezine than a plain text ezine which is great. They also can be delivered automatically and you don’t have to worry about postage costs along with print costs. Read the rest of this entry
How often do you actually attend special events in your local community? As a small business owner, you never know where your next client will come from. Be part of your community. By attending events in your local community, you are giving your company and yourself extra exposure you would not have otherwise.
If your company focuses on consumers, local expos and community fairs might be a great way to get involved. Read the rest of this entry
Every business owner should have business cards for their business. It amazes me how many people show up to a Chamber mixer or other networking event and don’t have business cards. Business cards are a critical piece of your marketing mix and should never be overlooked.
Your business card is one of the most cost effective marketing you can do in your business yet too many people either don’t have business cards or have a business card that is plain and boring. You need to make your business card stand out from the stack of business cards that everyone collects every day in their own networking. Read the rest of this entry
One of the most overlooked assets any business has to boost sales in their small business is their existing customer base. How many businesses do you buy from that you never hear from again until you actually contact them to reorder that product again?
As a small business owner, it’s your responsibility to keep in touch with your customers and prospects in order to make sure that they don’t forget about you and end up buying from your competitor the next time they have a need. Read the rest of this entry
As a small business owner, we know that we need to keep a good eye on our budgets. Over the recent few years businesses are pushing online traffic as their primary way of marketing their small business. While this is a great thing to do, many then forget about offline marketing via direct mail to their prospects and existing customers.
Direct mail has always had the highest response rate of any media used in the marketing mix and should not be ignored or discarded. Read the rest of this entry
Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.
In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with your customers on a regular basis by educating them, sharing great useful information with them and announcing any new products, services or specials your company has on a timed schedule.
