First and Foremost You Are a Marketer

What do you do for a living? I would venture a guess that this is one of the most asked questions in the world. At least in my world it is. If I leave the house and go out in public for ANY reason I rarely return home without having that conversation at least ...

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Location Based Social Media Beginning to Expand Offline

Foursquare, Gowalla, Brightkite and more. These are just some of the new breed of social media sites popping up across the internet. But these sites have already become so popular that other services are starting to come online that make these sites even more ...

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Using Lumpy Mail Marketing To Get Your Small Business Noticed

Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy ...

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3 Tips To Marketing With Newsletters

In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with...

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3 Tips to Marketing Yourself At Other Special Events

How often do you actually attend special events in your local community? As a small business owner, you never know where your next client will come from. Be part of your community. By attending events in your local community, you are giving your company and yo...

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4 Tips To Be Creative With Your Business Cards

Every business owner should have business cards for their business. It amazes me how many people show up to a Chamber mixer or other networking event and don’t have business cards. Business cards are a critical piece of your marketing mix and should neve...

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Using Secret Sales To Build Customer Value And Market Your Small Business

One of the most overlooked assets any business has to boost sales in their small business is their existing customer base. How many businesses do you buy from that you never hear from again until you actually contact them to reorder that product again? As a sm...

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Small Business Marketing Ideas – Direct Mail Is Still King For Marketing Your Businesses

As a small business owner, we know that we need to keep a good eye on our budgets. Over the recent few years businesses are pushing online traffic as their primary way of marketing their small business. While this is a great thing to do, many then forget about...

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Small Business Marketing Ideas – Preselling From Your Office Lobby

Do you have a brick and mortar office location or retail location that you customers come in to? Then you could be pre-selling your customers on your products and services before they actually even meet with you. Your first impressions are critical in any busi...

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Small Business Marketing Ideas To Expand Your Client Base Quickly

Businesses close up shop every day. There are a dozen reasons that your competition might be closing their doors. Economic changes, bad business operations, bad location or just a lack of a marketing plan (not you though, right?!) As hard as it is for these bu...

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