Now I’m going to start by admitting that I’m not a big fan of Yellow Page advertising. I think its too pricey for many businesses just starting out and with the popularity of online directories, it’s not the most effective use of the marketing budget for many businesses. But.. I do know many people do still use the yellow pages and if you plan on marketing your small business via yellow pages, then you want to ensure that your advertisement is as effective as possible.
Any time you are working on an advertisement or marketing idea, there is one simple thing you can do to increase the effectiveness of any marketing you do. Brochures, classified ads, flyers, email marketing, and even your website, it doesn’t matter. This test will increase response to any advertisement you are doing. Read the rest of this entry
Most small business owners are experts at their product or service. You may be the best “Widget Maker” in the world but if your advertising and marketing aren’t actually “effective” it won’t matter how good you are.
When you first look at any advertising to market your business, you need to keep a few simple things in mind in order to get the attention of your prospects.
Focus on them, Not You
Most of the ads I see every day go on and on about how great the company is, how long they’ve been in business, how much their employees love working there, etc. Read the rest of this entry
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