I’m one that is full of ideas to help small business marketing. There are thousands of things you can do to market your business, yet almost every time I talk to business owners and entrepreneurs, they are always asking me “what should I do to market m...
When business owners think about marketing and advertising, many times, they confuse the terms marketing and advertising up and put too much weight on advertising. Marketing is everything you do to pre-sell your products and service. It is about getting your p...
So the last time you went on vacation if you drove, did you have a map? Did you use the map to know when to turn, when to get off of one freeway and onto another one? So you have a plan, right? Why is it then that when business people and entrepreneurs market ...
Are you of a collaborative mindset or are you in a competitive mindset when it comes to marketing your business? When it comes to small business marketing, most business owners tend to be in a competitive mindset. Meaning that they are afraid of competition. T...
Do you market your business during your regular business hours? When you go to that weekly lunch event you are probably thinking about marketing. When you are on social media during office hours you might be thinking about your marketing. But is that the only ...
Have you heard the term marketing mix? If you have then you probably understand what it means. Even if you haven’t heard it before it is kind of self explanatory as far as what it most likely means. You marketing mix is the “mix” of various t...
Business people all over the world are surrounded by tools to help them in their daily running of their businesses. There are tools for working online, tools for keeping the books, tools for ordering or creating products and tools we use for marketing. All of ...
Do you have a marketing plan for your business? Many small businesses don’t. They are using what we like to call the “Spray & Prey” method of marketing. This is where their small business marketing is nothing more than signing up for the latest t...
Everyone knows that marketing your business is critical to the growth and even the survival of it. A great product will go the way of the graveyard pretty quick without the right marketing in place. So, here’s a simple marketing tip that is pretty much g...
It doesn’t matter what type of business you are in, there is one critical piece to any marketing that you do that tends to get missed in most of the advertising and marketing out there… The Call To Action We all see marketing all the time. It’...
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