Most small business owners are experts at their product or service. You may be the best “Widget Maker” in the world but if your advertising and marketing aren’t actually “effective” it won’t matter how good you are.
When you first look at any advertising to market your business, you need to keep a few simple things in mind in order to get the attention of your prospects.
Focus on them, Not You
Most of the ads I see every day go on and on about how great the company is, how long they’ve been in business, how much their employees love working there, etc.
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So today is our latest marketing mentor seminar. This is the third time we have held this particular seminar and we love it. We love having our clients come in and spend the day with us learning how to market their business. We teach them tips and tricks on how they can market their business like the big boys but without the big boy price.
We have 8 people in today’s seminar.
Kevin & Patti from Honk Auto Glass
Kathy from TruDreams, LLC – Virtual Assistant
Deborah Mitchell from West USA Realty
Lynn Miller from Murphy Business and Financial Corporation
Julie Tate from Western Marine Surveying & Consulting
Gary Johnson from Maui Wowi Hawaiian Coffees and Smoothies- Glendale Az
Alice Ament from Gold Canyon Candles
This time we were able to add in live demonstrations so we are setting up blogs, updating local directory listings, setting up YouTube Accounts, setting up eZine article accounts and getting iContact accounts set up.
Check back in a couple of days for pictures and details on what our attendee’s thought of the seminar.
“Marketing Yourself Online – Even If You Don’t Have A Website!”
In one morning, before it is even lunch time, get the full step by step details on how to gain more exposure for you and your business online in this 4 part seminar.
And most of them won’t cost you a single dime to implement!
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Most business people use their company logo on their website and on their business cards. But are you one of those people that thinks these are the best, or maybe the only places you should be using your company logo?
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Every business out there needs to advertise. Even businesses that think they can survive with only referrals or only word of mouth need to do some advertising to boost sales. This applies whether you have a small business that you run from your house all by yourself or if you are a large multi-million dollar corporation or if you fall somewhere in between.
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This is so cool!
Our second Marketing Seminar is underway. We had a huge increase in attendance this time. It is a great group of people. They ask valuable questions, they interact with us and with each other.
Michael Magana from MMAJEN Studios, LLC is here again this time and he has some great news. He came to our seminar back on September 24th. He went home and implemented the information he learned about the Local Directories. He says he spent about an hour logging in and updating or adding his business to various local directories.
He says that he is already seeing an increase in calls from potential new customers! They are finding him online and contacting him. Isn’t that cool. We love it when someone comes to our seminar and then actually implements what they learned.
We told you it works!!
Over the years and especially recently I have heard the same questions from my clients over and over:
- How do I get my company online?
- What is the best way to generate leads on the internet?
- Is there a way to be “online” without having my own web site?
On November 12th, we will be hosting our training seminar to help answer these questions and more.
“Marketing Yourself Online – Even If You Don’t Have a Website”.
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