One very simple yet overlooked tool many businesses overlook is the classified ad. This simple and inexpensive little marketing tool is a great piece to test and add to your company’s marketing plan.

We’re not just talking about basic printed ads though. It’s more than that.
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Creating a sense of urgency in any marketing piece you do can increase response to any ad very quickly. One of the basic primal emotions is Fear of Loss and, if used right, can create a frenzy in your prospects causing them to make a decision quickly and purchase faster than they normally would.

If your prospects know that they can buy your product at any time and there isn’t any hurry, then they are likely to put off making a decision. It’s your job, therefore, to get your prospect to buy, and buy now. Using scarcity to sell is a great way to accomplish that.
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Testimonials are one of the most powerful things you can use in any piece of marketing or advertising you do. With so many Fly By Night companies in the world, people are skeptical of trusting any new business that they work with. Testimonials are a great way to help eliminate that fear that your new prospect might have.
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It makes people feel special when they are granted special access to things that other people don’t have access to. So knowing this gives a marketing tactic that can work very well. When using the internet to market a product or service you can use this technique to grant access to secret web pages. It works best when the access is limited to only a few people or only for a limited time. You can use your auto responder to notify people that they qualify for this special limited access privilege.
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There’s a saying in marketing:

“People Buy with emotion and then they justify with logic”

It’s been said over and over but most marketing we see every day from small businesses don’t use this basic rule in their own marketing.
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When someone goes into a physical store and makes a purchase they immediately get a receipt and usually acknowledgment from the cashier in the form of a thank you for coming in or thank you for your purchase. The same should happen when someone makes a purchase through your shopping cart on your website. Now this can be hard to do if you are trying to write each customer a message immediately following their purchase.
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In today’s computer centered world most people know what an auto responder is although many business people do not understand how they can benefit their business. If you are not familiar with auto responders, they can be very interesting. An auto responder is a piece of programming that is set up to automatically email your clients and customers a pre-written email message so that you can stay in contact with them and increase sales due to follow-up.
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