Okay everyone, we are getting down to the wire. And we need your help to make this happen. No..I have not lost my mind (well not about this anyway), I know that the Presidential Election is over. This is an entirely different vote…
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Testimonials are a a must in marketing or advertising you do. They are one of the best ways to put your prospects at ease to the credibility our company has and will boost the effectiveness of any marketing idea you use. You do need to keep a few things in min...
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Direct mail is one of the staples that should be in any small businesses marketing mix. IT is one of the most effective and easiest ways to promote your products or services to your local area quickly and actually see results in a short amount if time.
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One very simple yet overlooked tool many businesses overlook is the classified ad. This simple and inexpensive little marketing tool is a great piece to test and add to your company’s marketing plan. We’re not just talking about basic printed ads t...
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Creating a sense of urgency in any marketing piece you do can increase response to any ad very quickly. One of the basic primal emotions is Fear of Loss and, if used right, can create a frenzy in your prospects causing them to make a decision quickly and purch...
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Testimonials are one of the most powerful things you can use in any piece of marketing or advertising you do. With so many Fly By Night companies in the world, people are skeptical of trusting any new business that they work with. Testimonials are a great way ...
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It makes people feel special when they are granted special access to things that other people don’t have access to. So knowing this gives a marketing tactic that can work very well. When using the internet to market a product or service you can use this ...
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There’s a saying in marketing: “People Buy with emotion and then they justify with logic” It’s been said over and over but most marketing we see every day from small businesses don’t use this basic rule in their own marketing.
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When someone goes into a physical store and makes a purchase they immediately get a receipt and usually acknowledgment from the cashier in the form of a thank you for coming in or thank you for your purchase. The same should happen when someone makes a purchas...
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In today’s computer centered world most people know what an auto responder is although many business people do not understand how they can benefit their business. If you are not familiar with auto responders, they can be very interesting. An auto respond...
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