If I were to ask you who your target market is, what would you say?

Men? Women? Teenagers? People in your city? Or the standard “Everybody”?

That’s what I get most of the time when I ask someone this question. They say that everyone needs their product. That their service is something that anyone with a pulse would need and should be buying.

That might be true but how many of those people actually WANT your product or service? Just because you know they need it, do they know they need it? Do they care enough to believe they need it?

Read the rest of this entry

Blogging. I think blogging is wonderful. I teach people how to blog. This post is going on a…blog.

But…I have blogged very little. You see most (95%) of the posts on this blog were created/written by my partner Ely. He writes them and I post them (and spread them all over the internet). That has been our system since the beginning.

Why is this? Because it just is (or rather it has been). It has nothing to do with my knowledge of the topic, marketing in this case. I have the knowledge. I teach during our live workshops. I give advise to our friends and business students. I just have not blogged.

But that is changing today.

Read the rest of this entry

As we get closer to the holidays and the end of the year, I want to share one thing that always blows me away that most businesses do that I have never understood.

They start to slow down and get more lazy in their business.

It’s like the colder weather slows down everyone’s blood flow and everyone goes into slow motion.

Read the rest of this entry

When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you?

I can pretty much tell you that no matter how often you follow up with your customers, it’s not enough.

In today’s world, people have less and less of an attention span and forget very easily about you and what you have to offer them. If you want an easy way to increase sales in your business, you need to increase the amount of contacts you have with each and every customer you have.
Read the rest of this entry

In today’s economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can’t. As business owners, we are responsible for our own actions.

The problem is that in almost every industry, everyone seems to think that they can be just like like everyone else and still do fine. That just isn’t the case any more.
Read the rest of this entry

Social Media Extreme! just got started. A full day of learning step-by-step strategies for using Social Networking for business.

How to use Twitter, Facebook, LinkedIn and more! Not just how to set up your account. Not just how to fill out the registration forms. But actual step by step how to USE the sites EFFECTIVELY for business. How to build business relationships and grow your business.

Full house today. Great networking going on already! Everyone getting to know each other, exchanging business cards, even setting up meetings to get together later.

To start off our day Ely is explaining WHAT Social Media is. Why we need to add Social Media into our marketing mix.

Here are some pictures of the group, I will share more later…
Read the rest of this entry

Ok, So this isn’t a marketing tip or resource but I have to share an experience worth way more than any marketing resource I could ever give you.

It’s about becoming unstoppable in your life and your business.

So here’s how it starts…
Read the rest of this entry