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	<title>MBMM - Your Marketing University &#187; General</title>
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	<itunes:summary>We help motivated entrepreneurs and business people to easily grow their businesses through marketing without breaking the bank even if they have no idea where to start and are scared of the tools available. Driving Your Marketing is a weekly series where we offer quick and easy tips on how you can improve your marketing message and make sure you are not making the many marketing mistakes we witness every day.</itunes:summary>
	<itunes:author>My Business Marketing Mentor</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>My Business Marketing Mentor</itunes:name>
		<itunes:email>mentor@mybusinessmarketingmentor.com</itunes:email>
	</itunes:owner>
	<managingEditor>mentor@mybusinessmarketingmentor.com (My Business Marketing Mentor)</managingEditor>
	<itunes:subtitle>Marketing tips and tricks in quick easy to digest and implement pieces</itunes:subtitle>
	<itunes:keywords>Marketing Ideas, Marketing Help, Ely Delaney, My Business Marketing Mentor</itunes:keywords>
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		<title>MBMM - Your Marketing University &#187; General</title>
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		<itunes:category text="Management &amp; Marketing" />
		<itunes:category text="Business News" />
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		<item>
		<title>Web Conferencing DimDim Go&#8217;s Bye-Bye&#8230;Great Alternative To GoToWebinar</title>
		<link>http://mybusinessmarketingmentor.com/web-conferencing-dimdim-gos-byebyegreat-alternative-gotowebinar</link>
		<comments>http://mybusinessmarketingmentor.com/web-conferencing-dimdim-gos-byebyegreat-alternative-gotowebinar#comments</comments>
		<pubDate>Fri, 07 Jan 2011 00:57:50 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Webinars]]></category>
		<category><![CDATA[dimdim]]></category>
		<category><![CDATA[dimdim alternative]]></category>
		<category><![CDATA[dimdim closed]]></category>
		<category><![CDATA[gottowebinar alternative]]></category>
		<category><![CDATA[GVO conferencing]]></category>
		<category><![CDATA[sales force buys dimdim]]></category>
		<category><![CDATA[web conferencing]]></category>
		<category><![CDATA[webinar companies]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=2281</guid>
		<description><![CDATA[I&#8217;ve been doing doing webinars with DimDim for over a year now with my business and training. When I first started, I was looking for an alternative to GoToWebinar or WebEx purely because I didn&#8217;t see the point of spending $100/month to do one webinar since I only did one a month usually. DimDim was [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/web-conferencing-dimdim-gos-byebyegreat-alternative-gotowebinar/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Is Your Small Business Marketing Out Of Sequence?</title>
		<link>http://mybusinessmarketingmentor.com/small-business-marketing-sequence</link>
		<comments>http://mybusinessmarketingmentor.com/small-business-marketing-sequence#comments</comments>
		<pubDate>Tue, 28 Sep 2010 18:39:31 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing Basics]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1967</guid>
		<description><![CDATA[Do you have a marketing plan for your business? Many small businesses don&#8217;t. They are using what we like to call the “Spray &#38; Prey” method of marketing. This is where their small business marketing is nothing more than signing up for the latest thing that someone convinced them is the perfect way to market [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/small-business-marketing-sequence/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Art Of Follow Up In Your Business</title>
		<link>http://mybusinessmarketingmentor.com/the-art-of-follow-up-in-business</link>
		<comments>http://mybusinessmarketingmentor.com/the-art-of-follow-up-in-business#comments</comments>
		<pubDate>Wed, 30 Jun 2010 06:59:12 +0000</pubDate>
		<dc:creator>Ely</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[follow up]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[raving fans]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1358</guid>
		<description><![CDATA[Did you know that it usually costs 10 times the cost to get a new customer than it does to get a repeat customer for your business? That&#8217;s a pretty big increase no matter how you look at it. So why is it that so many businesses never follow up with their customers after the [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/the-art-of-follow-up-in-business/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>It’s Your Business, So It’s Your Responsibility</title>
		<link>http://mybusinessmarketingmentor.com/business-responsibility</link>
		<comments>http://mybusinessmarketingmentor.com/business-responsibility#comments</comments>
		<pubDate>Sat, 19 Jun 2010 06:59:57 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1236</guid>
		<description><![CDATA[Generally on this blog we write about marketing. But today I wanted to write a little something different. But it is still business related and I think&#8230;very important. Most of us in today&#8217;s world are very busy. And it is easy to forget that things are our responsibility. Especially when it comes to certain aspects [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/business-responsibility/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Have You Done To Market Your Business Today?</title>
		<link>http://mybusinessmarketingmentor.com/market-business-today</link>
		<comments>http://mybusinessmarketingmentor.com/market-business-today#comments</comments>
		<pubDate>Fri, 18 Jun 2010 06:53:58 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1227</guid>
		<description><![CDATA[What have you done to market your business today? It is a pretty simple question. Yet for some reason many business people have no answer when they are asked. Or one answer I hear pretty often is &#8220;well I did some marketing yesterday, but today I had to work on other stuff.&#8221; Okay&#8230;. I understand [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/market-business-today/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Growth = Growth in Marketing</title>
		<link>http://mybusinessmarketingmentor.com/growth-growth-marketing</link>
		<comments>http://mybusinessmarketingmentor.com/growth-growth-marketing#comments</comments>
		<pubDate>Wed, 16 Jun 2010 19:43:41 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1189</guid>
		<description><![CDATA[I am noticing a theme among growing companies. Have you noticed it yet? Go ahead, take a look around. In today&#8217;s world a lot of effort is being placed on how &#8220;bad&#8221; things are. You don&#8217;t dare watch the news if you have any desire to stay positive about your world since they will manage [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/growth-growth-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and Your Personal Opinion…</title>
		<link>http://mybusinessmarketingmentor.com/social-media-personal-opinion</link>
		<comments>http://mybusinessmarketingmentor.com/social-media-personal-opinion#comments</comments>
		<pubDate>Mon, 14 Jun 2010 00:57:51 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1150</guid>
		<description><![CDATA[I will start out by saying that some people will not like this post. So consider yourself to be warned. But I feel this is something that has to be said. People need to think before they post on ANY social networking site. Before you hit that update status button, you need to stop and [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/social-media-personal-opinion/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Do You Speak Geek?</title>
		<link>http://mybusinessmarketingmentor.com/speak-geek</link>
		<comments>http://mybusinessmarketingmentor.com/speak-geek#comments</comments>
		<pubDate>Wed, 09 Jun 2010 05:44:43 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing Basics]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1064</guid>
		<description><![CDATA[When you saw the title of this article you instantly thought it was going to be about computers or computer repair or maybe how to use the computer didn&#8217;t you? Well surprise! It&#8217;s not. It is actually about Geek Speak in general. The &#8220;geeks&#8221; of the world made this term popular a few years ago [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/speak-geek/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Don’t Get Overwhelmed with Information Overload</title>
		<link>http://mybusinessmarketingmentor.com/overwhelmed-information-overload</link>
		<comments>http://mybusinessmarketingmentor.com/overwhelmed-information-overload#comments</comments>
		<pubDate>Tue, 08 Jun 2010 06:09:38 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1044</guid>
		<description><![CDATA[Information overload can come in many forms. There is to much information from taking too many classes at school in one semester. Or maybe taking too many classes on the same basic subject from different teachers. There is the information you get from various news stations, all reporting the same basic news with their own [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/overwhelmed-information-overload/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who’s Your Target Market? Getting The Clients You Want</title>
		<link>http://mybusinessmarketingmentor.com/target-market-clients</link>
		<comments>http://mybusinessmarketingmentor.com/target-market-clients#comments</comments>
		<pubDate>Sat, 05 Jun 2010 04:27:16 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=1018</guid>
		<description><![CDATA[If I were to ask you who your target market is, what would you say? Men? Women? Teenagers? People in your city? Or the standard “Everybody”? That&#8217;s what I get most of the time when I ask someone this question. They say that everyone needs their product. That their service is something that anyone with [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/target-market-clients/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Here We Go…</title>
		<link>http://mybusinessmarketingmentor.com/here-we-go</link>
		<comments>http://mybusinessmarketingmentor.com/here-we-go#comments</comments>
		<pubDate>Tue, 01 Jun 2010 21:56:24 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=972</guid>
		<description><![CDATA[Blogging. I think blogging is wonderful. I teach people how to blog. This post is going on a&#8230;blog. But&#8230;I have blogged very little. You see most (95%) of the posts on this blog were created/written by my partner Ely. He writes them and I post them (and spread them all over the internet). That has [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/here-we-go/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Year’s Not Over Yet!</title>
		<link>http://mybusinessmarketingmentor.com/planning-the-new-year</link>
		<comments>http://mybusinessmarketingmentor.com/planning-the-new-year#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:00:32 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=679</guid>
		<description><![CDATA[As we get closer to the holidays and the end of the year, I want to share one thing that always blows me away that most businesses do that I have never understood.]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/planning-the-new-year/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Customer Follow-up Can Increase Sales In Any Business</title>
		<link>http://mybusinessmarketingmentor.com/customer-followup-increase-sales-business-2</link>
		<comments>http://mybusinessmarketingmentor.com/customer-followup-increase-sales-business-2#comments</comments>
		<pubDate>Wed, 02 Sep 2009 23:06:42 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[grow small business]]></category>
		<category><![CDATA[increase income]]></category>
		<category><![CDATA[increase sales]]></category>
		<category><![CDATA[marketing small business]]></category>
		<category><![CDATA[selling to existing customers]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[upsell]]></category>
		<category><![CDATA[upselling]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=561</guid>
		<description><![CDATA[When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you? I can pretty much tell you that no matter how often you follow up with your customers, it&#8217;s not enough. In today&#8217;s world, people have less and less [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/customer-followup-increase-sales-business-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ideas To Make Your Business Stand Out From The Crowd</title>
		<link>http://mybusinessmarketingmentor.com/3-ideas-to-make-your-business-stand-out-from-the-crowd</link>
		<comments>http://mybusinessmarketingmentor.com/3-ideas-to-make-your-business-stand-out-from-the-crowd#comments</comments>
		<pubDate>Tue, 01 Sep 2009 02:39:27 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/3-ideas-to-make-your-business-stand-out-from-the-crowd/</guid>
		<description><![CDATA[In today&#8217;s economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can&#8217;t. As business owners, we are responsible for our own actions. The problem is that in almost every industry, everyone seems to think that they can be just like like everyone [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/3-ideas-to-make-your-business-stand-out-from-the-crowd/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Extreme! – August 2009</title>
		<link>http://mybusinessmarketingmentor.com/social-media-extreme-august-2009</link>
		<comments>http://mybusinessmarketingmentor.com/social-media-extreme-august-2009#comments</comments>
		<pubDate>Fri, 21 Aug 2009 17:19:10 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=502</guid>
		<description><![CDATA[Social Media Extreme! just got started. A full day of learning step-by-step strategies for using Social Networking for business. How to use Twitter, Facebook, LinkedIn and more! Not just how to set up your account. Not just how to fill out the registration forms. But actual step by step how to USE the sites EFFECTIVELY [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/social-media-extreme-august-2009/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Become Unstoppable!</title>
		<link>http://mybusinessmarketingmentor.com/unstoppable</link>
		<comments>http://mybusinessmarketingmentor.com/unstoppable#comments</comments>
		<pubDate>Wed, 01 Jul 2009 01:00:37 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=330</guid>
		<description><![CDATA[Ok, So this isn&#8217;t a marketing tip or resource but I have to share an experience worth way more than any marketing resource I could ever give you. It&#8217;s about becoming unstoppable in your life and your business. So here&#8217;s how it starts&#8230; We have a friend that&#8217;s been bugging us to go to this [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/unstoppable/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Building Monthly Residual Income For Your Existing Business</title>
		<link>http://mybusinessmarketingmentor.com/building-monthly-residual-income-existing-business</link>
		<comments>http://mybusinessmarketingmentor.com/building-monthly-residual-income-existing-business#comments</comments>
		<pubDate>Thu, 18 Jun 2009 04:23:00 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[autoship program]]></category>
		<category><![CDATA[cash flow]]></category>
		<category><![CDATA[marketing idea]]></category>
		<category><![CDATA[monthly membership]]></category>
		<category><![CDATA[pre-paid programs]]></category>
		<category><![CDATA[residual income]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=311</guid>
		<description><![CDATA[As a small business owner, you may be running into the up and down cash flow that most businesses run in to. This happens in almost any type of business. We have good months and then&#8230; Not so good months. The best way to help eliminate this up and down issue is to set up [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/building-monthly-residual-income-existing-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing Ideas To Expand Your Client Base Quickly</title>
		<link>http://mybusinessmarketingmentor.com/small-business-marketing-ideas-expand-client-base-quickly</link>
		<comments>http://mybusinessmarketingmentor.com/small-business-marketing-ideas-expand-client-base-quickly#comments</comments>
		<pubDate>Wed, 10 Jun 2009 01:00:45 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[cross promotion]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[List building]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[small business marketing ideas]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=302</guid>
		<description><![CDATA[Businesses close up shop every day. There are a dozen reasons that your competition might be closing their doors. Economic changes, bad business operations, bad location or just a lack of a marketing plan (not you though, right?!) As hard as it is for these businesses and their owners, most of them will still want [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/small-business-marketing-ideas-expand-client-base-quickly/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Only 80 Days Left To Vote!</title>
		<link>http://mybusinessmarketingmentor.com/80-days-left-vote</link>
		<comments>http://mybusinessmarketingmentor.com/80-days-left-vote#comments</comments>
		<pubDate>Wed, 13 May 2009 08:13:34 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Ranking Arizona]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=278</guid>
		<description><![CDATA[So about 2 months ago I asked everyone to do me a favor&#8230; Do you remember what it was? Did you do it? Well&#8230;if you did thank you and if you didn&#8217;t, now is your chance to redeem yourself. I asked you to go and cast your vote for the 4 companies listed below (and [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/80-days-left-vote/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Ideas – Volunteering Does Good And Helps Build Your Small Business</title>
		<link>http://mybusinessmarketingmentor.com/marketing-ideas-volunteering-good-helps-build-small-business</link>
		<comments>http://mybusinessmarketingmentor.com/marketing-ideas-volunteering-good-helps-build-small-business#comments</comments>
		<pubDate>Thu, 16 Apr 2009 17:02:01 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[community service]]></category>
		<category><![CDATA[giving back]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[networking with other businesses]]></category>
		<category><![CDATA[promoting your business]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[small business marketing ideas]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/?p=228</guid>
		<description><![CDATA[One very overlooked way that a small business owner can help to market their business is to volunteer in a community organization. As a volunteer with a local organization, you not only are helping out the community and making a difference for others in your community, but you also get to network with other business [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/marketing-ideas-volunteering-good-helps-build-small-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Only 157 Days Left To Vote!</title>
		<link>http://mybusinessmarketingmentor.com/only-157-days-left-to-vote</link>
		<comments>http://mybusinessmarketingmentor.com/only-157-days-left-to-vote#comments</comments>
		<pubDate>Wed, 25 Feb 2009 17:29:24 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Arizona]]></category>
		<category><![CDATA[local PR]]></category>
		<category><![CDATA[local publicity]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=43</guid>
		<description><![CDATA[Okay everyone, we are getting down to the wire. And we need your help to make this happen. No..I have not lost my mind (well not about this anyway), I know that the Presidential Election is over. This is an entirely different vote&#8230; Here in Arizona (where we are based) there is a publication that [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/only-157-days-left-to-vote/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Marketing Strategy – Making Your Testimonials As Effective as Possible In Your Marketing Pieces</title>
		<link>http://mybusinessmarketingmentor.com/marketing-strategy-making-your-testimonials-as-effective-as-possible-in-your-marketing-pieces</link>
		<comments>http://mybusinessmarketingmentor.com/marketing-strategy-making-your-testimonials-as-effective-as-possible-in-your-marketing-pieces#comments</comments>
		<pubDate>Sat, 21 Feb 2009 05:11:39 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=41</guid>
		<description><![CDATA[Testimonials are a a must in marketing or advertising you do. They are one of the best ways to put your prospects at ease to the credibility our company has and will boost the effectiveness of any marketing idea you use. You do need to keep a few things in mind to make your testimonials [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/marketing-strategy-making-your-testimonials-as-effective-as-possible-in-your-marketing-pieces/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>Small Business Marketing – Nothing Beats Direct Mail For Results</title>
		<link>http://mybusinessmarketingmentor.com/small-business-marketing-%e2%80%93-nothing-beats-direct-mail-for-results</link>
		<comments>http://mybusinessmarketingmentor.com/small-business-marketing-%e2%80%93-nothing-beats-direct-mail-for-results#comments</comments>
		<pubDate>Tue, 17 Feb 2009 07:07:07 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[targeted mailings]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=39</guid>
		<description><![CDATA[Direct mail is one of the staples that should be in any small businesses marketing mix. IT is one of the most effective and easiest ways to promote your products or services to your local area quickly and actually see results in a short amount if time. Most small businesses think of sending a huge [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/small-business-marketing-%e2%80%93-nothing-beats-direct-mail-for-results/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Maximum Profits Marketing – Adding Classified Ads To Your Marketing Mix Arsenal</title>
		<link>http://mybusinessmarketingmentor.com/maximum-profits-marketing-adding-classified-ads-to-your-marketing-mix-arsenal</link>
		<comments>http://mybusinessmarketingmentor.com/maximum-profits-marketing-adding-classified-ads-to-your-marketing-mix-arsenal#comments</comments>
		<pubDate>Fri, 13 Feb 2009 00:47:46 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[classified ad]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=37</guid>
		<description><![CDATA[One very simple yet overlooked tool many businesses overlook is the classified ad. This simple and inexpensive little marketing tool is a great piece to test and add to your company&#8217;s marketing plan. We&#8217;re not just talking about basic printed ads though. It&#8217;s more than that. The best way to use classified ads is to [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/maximum-profits-marketing-adding-classified-ads-to-your-marketing-mix-arsenal/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Takeaway Selling To Increase Urgency In Your Marketing</title>
		<link>http://mybusinessmarketingmentor.com/using-takeaway-selling-to-increase-urgency-in-your-marketing</link>
		<comments>http://mybusinessmarketingmentor.com/using-takeaway-selling-to-increase-urgency-in-your-marketing#comments</comments>
		<pubDate>Mon, 09 Feb 2009 23:56:56 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=36</guid>
		<description><![CDATA[Creating a sense of urgency in any marketing piece you do can increase response to any ad very quickly. One of the basic primal emotions is Fear of Loss and, if used right, can create a frenzy in your prospects causing them to make a decision quickly and purchase faster than they normally would. If [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/using-takeaway-selling-to-increase-urgency-in-your-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Testimonials In Every Piece Of Your Marketing Mix</title>
		<link>http://mybusinessmarketingmentor.com/use-testimonials-in-every-piece-of-your-marketing-mix</link>
		<comments>http://mybusinessmarketingmentor.com/use-testimonials-in-every-piece-of-your-marketing-mix#comments</comments>
		<pubDate>Mon, 09 Feb 2009 11:27:43 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=35</guid>
		<description><![CDATA[Testimonials are one of the most powerful things you can use in any piece of marketing or advertising you do. With so many Fly By Night companies in the world, people are skeptical of trusting any new business that they work with. Testimonials are a great way to help eliminate that fear that your new [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/use-testimonials-in-every-piece-of-your-marketing-mix/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Autoresponders to Give Access to Hidden Web Site Pages</title>
		<link>http://mybusinessmarketingmentor.com/using-autoresponders-to-give-access-to-hidden-web-site-pages</link>
		<comments>http://mybusinessmarketingmentor.com/using-autoresponders-to-give-access-to-hidden-web-site-pages#comments</comments>
		<pubDate>Thu, 05 Feb 2009 18:38:47 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[autoresponder]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing idea]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=34</guid>
		<description><![CDATA[It makes people feel special when they are granted special access to things that other people don&#8217;t have access to. So knowing this gives a marketing tactic that can work very well. When using the internet to market a product or service you can use this technique to grant access to secret web pages. It [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/using-autoresponders-to-give-access-to-hidden-web-site-pages/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Emotional Hot Buttons In Your Marketing</title>
		<link>http://mybusinessmarketingmentor.com/using-emotional-hot-buttons-in-your-marketing</link>
		<comments>http://mybusinessmarketingmentor.com/using-emotional-hot-buttons-in-your-marketing#comments</comments>
		<pubDate>Tue, 03 Feb 2009 21:57:42 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing idea]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=29</guid>
		<description><![CDATA[There&#8217;s a saying in marketing: “People Buy with emotion and then they justify with logic” It&#8217;s been said over and over but most marketing we see every day from small businesses don&#8217;t use this basic rule in their own marketing. When you talk about your services or products, you need to keep this rule in [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/using-emotional-hot-buttons-in-your-marketing/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Making Your Shopping Cart and Auto Responder Work Together</title>
		<link>http://mybusinessmarketingmentor.com/making-your-shopping-cart-and-auto-responder-work-together</link>
		<comments>http://mybusinessmarketingmentor.com/making-your-shopping-cart-and-auto-responder-work-together#comments</comments>
		<pubDate>Mon, 02 Feb 2009 21:35:09 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=30</guid>
		<description><![CDATA[When someone goes into a physical store and makes a purchase they immediately get a receipt and usually acknowledgment from the cashier in the form of a thank you for coming in or thank you for your purchase. The same should happen when someone makes a purchase through your shopping cart on your website. Now [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/making-your-shopping-cart-and-auto-responder-work-together/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Auto Responders To Boost Your Business</title>
		<link>http://mybusinessmarketingmentor.com/using-auto-responders-to-boost-your-business</link>
		<comments>http://mybusinessmarketingmentor.com/using-auto-responders-to-boost-your-business#comments</comments>
		<pubDate>Thu, 29 Jan 2009 21:38:10 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=31</guid>
		<description><![CDATA[In today&#8217;s computer centered world most people know what an auto responder is although many business people do not understand how they can benefit their business. If you are not familiar with auto responders, they can be very interesting. An auto responder is a piece of programming that is set up to automatically email your [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/using-auto-responders-to-boost-your-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing – Making It As Effective As Possible</title>
		<link>http://mybusinessmarketingmentor.com/marketing-%e2%80%93-making-it-as-effective-as-possible</link>
		<comments>http://mybusinessmarketingmentor.com/marketing-%e2%80%93-making-it-as-effective-as-possible#comments</comments>
		<pubDate>Tue, 27 Jan 2009 18:38:28 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Maximum Profit Marketing]]></category>
		<category><![CDATA[business marketing ideas]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing for small business]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=26</guid>
		<description><![CDATA[Most small business owners are experts at their product or service. You may be the best “Widget Maker” in the world but if your advertising and marketing aren&#8217;t actually “effective” it won&#8217;t matter how good you are. When you first look at any advertising to market your business, you need to keep a few simple [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/marketing-%e2%80%93-making-it-as-effective-as-possible/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Marketing Mentor Seminar Today</title>
		<link>http://mybusinessmarketingmentor.com/marketing-mentor-seminar-today</link>
		<comments>http://mybusinessmarketingmentor.com/marketing-mentor-seminar-today#comments</comments>
		<pubDate>Fri, 16 Jan 2009 18:59:48 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=23</guid>
		<description><![CDATA[So today is our latest marketing mentor seminar. This is the third time we have held this particular seminar and we love it. We love having our clients come in and spend the day with us learning how to market their business. We teach them tips and tricks on how they can market their business [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/marketing-mentor-seminar-today/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Next Seminar Date Confirmed – Registration Now Available!</title>
		<link>http://mybusinessmarketingmentor.com/next-seminar-date-confirmed-registration-now-available</link>
		<comments>http://mybusinessmarketingmentor.com/next-seminar-date-confirmed-registration-now-available#comments</comments>
		<pubDate>Wed, 10 Dec 2008 21:56:03 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=20</guid>
		<description><![CDATA[&#8220;Marketing Yourself Online &#8211; Even If You Don&#8217;t Have A Website!&#8221; In one morning, before it is even lunch time, get the full step by step details on how to gain more exposure for you and your business online in this 4 part seminar. And most of them won’t cost you a single dime to [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/next-seminar-date-confirmed-registration-now-available/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>To Get Maximum Results From Your Logo, You Have To Use It</title>
		<link>http://mybusinessmarketingmentor.com/to-get-maximum-results-from-your-logo-you-have-to-use-it</link>
		<comments>http://mybusinessmarketingmentor.com/to-get-maximum-results-from-your-logo-you-have-to-use-it#comments</comments>
		<pubDate>Fri, 05 Dec 2008 23:17:02 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=22</guid>
		<description><![CDATA[Most business people use their company logo on their website and on their business cards. But are you one of those people that thinks these are the best, or maybe the only places you should be using your company logo? In today&#8217;s competitive world there are far more places that you should be using your [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/to-get-maximum-results-from-your-logo-you-have-to-use-it/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Use Paid Advertising or Free Advertising?</title>
		<link>http://mybusinessmarketingmentor.com/should-you-use-paid-advertising-or-free-advertising</link>
		<comments>http://mybusinessmarketingmentor.com/should-you-use-paid-advertising-or-free-advertising#comments</comments>
		<pubDate>Mon, 01 Dec 2008 23:14:05 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=21</guid>
		<description><![CDATA[Every business out there needs to advertise. Even businesses that think they can survive with only referrals or only word of mouth need to do some advertising to boost sales. This applies whether you have a small business that you run from your house all by yourself or if you are a large multi-million dollar [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/should-you-use-paid-advertising-or-free-advertising/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Marketing Seminar – Mark the Date November 12th</title>
		<link>http://mybusinessmarketingmentor.com/marketing-seminar-mark-the-date-november-12th</link>
		<comments>http://mybusinessmarketingmentor.com/marketing-seminar-mark-the-date-november-12th#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:33:48 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=16</guid>
		<description><![CDATA[Over the years and especially recently I have heard the same questions from my clients over and over: How do I get my company online? What is the best way to generate leads on the internet? Is there a way to be “online” without having my own web site? On November 12th, we will be [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/marketing-seminar-mark-the-date-november-12th/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Big Seminar is about to begin!</title>
		<link>http://mybusinessmarketingmentor.com/big-seminar-is-about-to-begin</link>
		<comments>http://mybusinessmarketingmentor.com/big-seminar-is-about-to-begin#comments</comments>
		<pubDate>Thu, 02 Oct 2008 21:25:50 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=13</guid>
		<description><![CDATA[So today was the travel day. Big Seminar begins bright and early tomorrow. You can already feel the buzz. And the networking has already started. Got up at 4am to leave for the airport by 5am. Plane left at 7am. The flight was pleasant, the people sitting around us were friendly and the flight was [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/big-seminar-is-about-to-begin/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seminar Gets Rave Reviews</title>
		<link>http://mybusinessmarketingmentor.com/seminar-gets-rave-reviews</link>
		<comments>http://mybusinessmarketingmentor.com/seminar-gets-rave-reviews#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:34:14 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=17</guid>
		<description><![CDATA[Our first training seminar is over and we had a blast! It was a wonderful experience for us and everyone that attended had a great time. We kept it to a small group which allows for a lot of questions and direct, individual answers. It also allows each person to network with all of the [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/seminar-gets-rave-reviews/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>August Featured Topic Decided</title>
		<link>http://mybusinessmarketingmentor.com/august-featured-topic-decided</link>
		<comments>http://mybusinessmarketingmentor.com/august-featured-topic-decided#comments</comments>
		<pubDate>Sun, 03 Aug 2008 15:22:21 +0000</pubDate>
		<dc:creator>The Mentor</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mybusinessmarketingmentor.com/blog/?p=4</guid>
		<description><![CDATA[As most of you know we have been feverishly working on getting the membership site completed and live. Today&#8217;s focus has been deciding what the featured content for August will be. We have decided. This month, in light of the current state of the US economy we decided that we would focus on what to [...]]]></description>
		<wfw:commentRss>http://mybusinessmarketingmentor.com/august-featured-topic-decided/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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