Every small business marketing communication plan should include email marketing as one tool in your marketing toolbox. But how do you really ensure that you are using email marketing effectively and not just spamming people? It really boils down to just a few...
Emailing has become second nature to many of us. We pretty much live by our email accounts. And especially if you are in business your email account and your email list can be the life blood of your business. So it surprises me how many people are still emaili...
When it comes to people using email marketing in their business, the one thing I hear over and over from business owners, is “I don’t want to email them too much. They won’t like it!” Well, I have to tell you something. You’re right! Sort...
If you are using email marketing in your business (and you should be), crafting follow up emails quickly and easily is something that most business owners have a hard time with. Most over think it and end up trying to write a short novella instead of an email....
Having a list of newsletter subscribers is great and it can easily be the lifeblood of any business but to many people are focused on growing the list and not enough on keeping a responsive list. In essence… Getting the people to open the emails they sen...
So not too long ago, I was having a conversation with someone that was interested in one of our courses. The conversation was great and he was really excited about the materials in the course. As we were going through what was included and I was answering a fe...
Can your signature bring you business? You bet it can. I’m not talking about your hand written signature, I’m talking about your email signature. This simple little 3 lines of text is one of the most valuable pieces of real estate on the Internet. ...
So, as I see it a lot of people out there that have gone from standard business to somewhat “desperate” one thing that I am seeing a lot of lately is an increase in people bending the rules on email marketing. Here’s what I’m talking about. Let...
Email marketing is a great way for any business to keep in contact with customers and prospects without spending a lot of money. The only drawback to using email marketing in your business is that a lot of people get a ton of spam email each and every day. Mor...
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