When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to buy? It shouldn’t be. Your goal should be to GIVE them something. Something completely free that they can have to help them...
Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, the ones you enjoy working with the most. Do you realize that they probably hang out with other people just like them? In this Dri...
Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what they want. This can grow not only your bottom line but also your customers will love you for giving them what they actually want. Ely...
Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value to others. Share your expertise with others around you and pay it forward by helping others around you. Sometimes this means help...
Are you turning people off before they can even know you? Everyone is entitled to their opinion. But are you forcing your your beliefs on others and offending them in the name of “helping” them? It’s not what you say, it’s how you say i...
Are you using text message marketing the right way or are you simply spamming your customers in a new way? How about video emails? Video emails are different that video marketing. In a video email you record a short video and embed it in your email and that be...
Are you running around rushing from marketing tactic to marketing tactic and can’t figure out why nothing seems to work the way you think they should? It might be because you are working from a tactical place instead of using a planned out strategy. In t...
Are you networking with other businesses to grow your small business? You should be, but beware of one of the biggest pitfalls I have seen related to business networking. Getting stuck in a rut. Small Business marketing is all about getting in front of new peo...
In any economy, you need to think about creative ways that you can get to your customers and prospects. Look for who your target market is and who you serve FIRST. Then figure out where those customers might be. In this example, a food preparation business goe...
Are you using Promotional products to market your business? In any small business marketing, you need to make sure that you think through what you are doing or spending your cash on before you make a decision. Choosing the right promotional product is key in g...
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