Stop Discounting Prices And Start Adding Value
The surest way to lower the standard and put your business on rocky ground is to keep slashing your prices in order to be the lowest price in town. ...
5 Reasons Why Small Business Marketing Is A Daily Essential
Do you know of anyone that is struggling with their small business marketing? Chances are, you do. What is the real cause of their struggle? Is it the economy? Is it their competition? Is it because of a shift in technology? Short answer… yes! Chances ar...
Your Employee’s Attitude Makes All The Difference
I will admit that most of the time when I have tire issues on my car I go to Walmart. Generally it is just because they are open. But the other day I was out and noticed that I had a tire that was about half flat. I also realized I had NO cash on ... ...
Don’t Bite The Hand The Feeds You
Recently we had an experience with a local coffee shop that I had to share with you. Now anyone that knows me knows that I spend a lot of time in coffee shops. I like them and I do love a large mocha (or three). I tend to spend a lot of money with a ... ...
What Twilight Can Teach Us About Marketing?
So I am still hearing from a bunch of business owners complaining about the “down economy”. I don’t know about you but my business is growing each and every day. I know of a lot of other businesses doing the same thing. So what is it that makes us di...
It’s About the Little Details, in Life and in Marketing
Generally in life we think about the big picture. We set big goals. We make big plans. We look toward the end result. We plan entire events. But without all the little details none of those big pictures would amount to anything. Think about it. Relatively spea...
How To Market Your Small Business With A Smile
Let’s imagine you have a retail location like a local Pizza place. As a small business, you should always be on the lookout for new ways you can market your business and get new customers in the door. You have great food and fair prices. So what should y...
How To Increase Sales By Using Customer Surveys
In today’s economy most small businesses are focused on trying to get more sales in their business. My question for you is … Are you focusing on chasing down new customers or are you asking your existing customers what they want from you? Big compa...
How To Increase Sales With Simple Employee Training
Every business owner knows that customer service is important to keep your customers happy and excited to come back. What most don’t think about is that your employees are also your main sales people. Everyone from the stock people to the cashier. If you...
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