When business owners think about marketing and advertising, many times, they confuse the terms marketing and advertising up and put too much weight on advertising. Marketing is everything you do to pre-sell your products and service. It is about getting your p...
Is your online branding protected across the web? Are you keeping it consistent so current and potential customers can find you on their network of choice? In today’s online world there are new sites coming online everyday that allow you as a person or c...
It is a simple question really. How far are you willing to go with you business marketing? I am not asking how much you are willing to spend. What I am looking for is your commitment level. So did you answer “All the way! I am committed!”? Stop and...
Recently at a Fusion Mixer (www.WhatIstheFusion.com) we had a guest that was running for US Congress show up. Now, before I go into the details I will let you know, this isn’t about politics. This post is about networking the right way. If you are in the...
In today’s world most of us are connected to each other in more than one way. In the past you had your business and you had people you knew that you considered “Business Acquaintances”. But in truth unless you left your office, got in your ca...
I will admit that most of the time when I have tire issues on my car I go to Walmart. Generally it is just because they are open. But the other day I was out and noticed that I had a tire that was about half flat. I also realized I had NO cash on ... ...
So I am still hearing from a bunch of business owners complaining about the “down economy”. I don’t know about you but my business is growing each and every day. I know of a lot of other businesses doing the same thing. So what is it that makes us di...
In case you haven’t noticed lately, the world of business has shifted from businesses being in control to consumers having all the control. It’s not a matter of finding someone that needs your products or services and them just buying it. People ar...
Let’s face it. Most websites out there are nothing more than fancy online brochures for most businesses. They do little more than talk about how long a business has been around, what products they offer and how many certifications they have. But is that ...
The world has changed a lot in the last few years. The economy has shifted and technology is still running at lightening speed. Over the last couple of years, one more thing has made a huge shift… Branding. When I was first taught about branding, it was ...
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