As most of you know we have been feverishly working on getting the membership site completed and live. Today’s focus has been deciding what the featured content for August will be.

We have decided. This month, in light of the current state of the US economy we decided that we would focus on what to do and what not to do during slow seasons.

Now is the time when companies really need to buckle down and focus on their marketing. Unfortunately, most companies start cutting their marketing budget during slow times. The theory being, we have no money so we can’t afford to advertise. The real truth is you can’t afford NOT to advertise. Consumers are more careful with their money and where they spend it. So you have to make sure you are the one they think of when they are looking for products and services.

You want to be the first thing they think of when they think of your industry. If you cut back on your advertising they will forget about you. And they may even remember that they used to see you but they don’t anymore. That would be even worse because then you may even have them wondering if you are still around.

You need to boost your advertising during the slow times. Take advantage of the fact that your sales staff may not have as much to do and set them on those tasks that have been put off because everyone was “too busy”.

Update the web site, go out and get some testimonials from your long time customers, work on getting those videos up on the internet, write some articles that contain tips and tricks that have to do with your industry and post them to the article directories. Do whatever you can to be the company that people see when they go looking for what you have to offer.

So, I am off to create this month’s video, report and action guide.