3 Tips To Writing Follow Up Emails Quickly
If you are using email marketing in your business (and you should be), crafting follow up emails quickly and easily is something that most business owners have a hard time with.
Most over think it and end up trying to write a short novella instead of an email.
Writing follow up emails should be something that you can do quickly and easily. The best thing is that once you have a few written, you can use those as templates for other emails in the future. Many times you are writing pretty much the same information over and over. Why not just re-use the basics of one good email and then adjust it for other emails in the future.
Here’s three tips to make writing follow up email easier and faster for any business.
Write like a conversation
No one wants to read a bio about how many years your company has been in business or how many products you have. They want to get to know the person they are communicating with. Make it conversational.
Think about the last time you sat to write an email to a friend or family member. It most likely went really fast and you didn’t have any problem typing up everything you wanted to say.
Think of the person you are emailing like a friend that you are sitting in front of over a cup of coffee.
You can still be professional yet make your email more personal. Make a real connection with the person. It will go much faster and the person reading it will enjoy reading it much more. Nothing bores people more than just reading how wonderful someone’s business it.
Keep it short
Remember the purpose of an email is to build the relationship and usually to get them to click a link to your website. Don’t try to fit every little detail in to the email. Give them the information they need to get them interested and then give them a link to check out the full details on your website.
I know that this is personally a hard one for me. I like to give a lot of details. Resist the urge to give too much in the email. Remember that many people are reading their email on their smart phone. They don’t want to spend 10 minutes just trying to read one email.
Don’t make it complicated
Adding a bunch of photos, attaching PDF documents, etc just slows down the process. Don’t get too fancy with it. Remember, it’s an email, not a brochure. I can’t count the times that I have received emails from people that you can tell they spent a ton of time putting together to make it look really fancy. I skipped most of it and just read what it said.
Most of the time, when it comes to email, people just want to know what it says. They don’t care about the pretty pictures or fancy layout. Just give them the meat.
Remember, if you are following up with a prospect, client or someone that you just met, they want to know the details. That’s what is important for them, not making it too complicated. Don’t over do it. Just make it conversational and get them interested in what you have to say, not how pretty it is.
About The Author:
Ely Delaney is a dad, author, speaker, marketing consultant and Founder/CEO of Your Marketing University. His goal is to teach marketing in a simple easy to understand format that businesses can use to help gain marketing ideas & market their businesses to boost sales.
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