Business BloggingAre you blogging yet? If not you need to be. Whether you have a large corporation or a small business ran out of your home, blogs are the easiest way to set up a web presence if you don’t have one and are even more powerful as an addition to an existing website.

I still hear it from most business owners… “I don’t get it. I don’t have that much to say. I don’t want to do that. It’s just too much work”

Well, if you want to get your name out there more. Get more prospects. Get more customers and provide better customer service to your existing customers, then a blog is the easiest way to do all these and more.

So, why is it that blogs are so powerful and why should you have one? Let me count the ways!

Blog posts are like pages on your website.
When you build a static website, you have a number of pages that are all static. They don’t change much. Once search engines have got them in the index, there isn’t anything else for them to find. This doesn’t make them come back and re-index your website.

Blogs on the other hand are dynamic meaning you are adding new content all the time to them. Even if it’s only once a week, within one year your blog has 52 pages of food for the search engines. The more you post, the more the search engines learn to come back and re-index your site more often.

Would you rather have 10 pages of stuff that Google can find or 52 pages of stuff for Google to find?
The more you have out there, the more likely Google will raise your rankings.

Blogs provide communication with customers and prospects.
Blogs aren’t generally just advertisements for your stuff. You should have a bit more personality and feeling with your posts. Generally they are more first person. Like you’re telling a story or talking to someone in a conversation.

This adds a more personal feel to the post. Prospects and customers alike will feel more in tune with who you are and feel like they know you more. People buy from people, not companies. Your blog posts can give you a huge relationship with your readers even if you’ve never met them.

The more you tell, the more you sell. You just need to talk to them, not just pitch them your wears.

Blogs provide a way for better customer service.
By posting articles on how to use your products better, you can help cut down customer service. You can even create simple little videos demonstrating your product in use. The more you share how much they can do with your product or new ways to use the product they haven’t thought of before, you’ll help your customers get involved with the product and use it more.

You can even do simple FAQ posts that are tips on ways to help them even more and answer their most common questions.

Now this is just the tip of the iceberg on why you should be using blogs in your business. It doesn’t matter what type of business you have, blogs are an easy way to get more customers, increase your customer service and get a lot more traffic to your website.

Do you have a blog? How often do you post? Do you not have a blog? Tell us why not, what is stopping you?

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About The Author:

Ely Delaney is a dad, graphic designer, author, speaker, marketing consultant and Founder/CEO of My Business Marketing Mentor. His goal is to teach marketing to small Mom & Pop style businesses in a simple easy to understand format that they can use to help gain marketing ideas and market their businesses to boost sales no matter what the economic climate may be. Throughout this blog you can sign up for updates, news, free downloads and more. So take a look around, leave a comment or two and enjoy.

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