Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.
Any more, people get so much junk mail on a daily basis that both consumers and businesses open their mail over the trash can and toss the stuff that they don’t think is relevant or wanted by them. You don’t want to waste you hard earned marketing dollars by not even getting your mail opened. Read the rest of this entry
What makes you stand out from other businesses in your industry? This is one of the most basic yet most important questions any business has to be able to answer in order to get ahead and run a successful business. You need to be known as the expert in your industry. So how do you do this?
One of the easiest ways to do this is to write a regular column for a local publication on a regular basis. If you are an expert in your industry, and you should be if you are in business, you’re ability to give valuable information to others and educate them on the aspects of your business can easily be one of the easiest ways to get your name known out there and quickly become known as the expert in your industry. Read the rest of this entry
Every business owner knows that customer service is important to keep your customers happy and excited to come back. What most don’t think about is that your employees are also your main sales people. Everyone from the stock people to the cashier.
If you want to increase sales in your business, you need to make your employees aware of your customers and encourage them to interact with your customers on a more personal basis. If you’ve ever been to a small town, you have most likely seen this as most small town businesses do this much better than they do in bigger cities. The process is really the same and should not be overlooked.
In the latest installment of Driving Your Marketing I talk about Being Prepared at ALL times.
I was going through Starbucks the other day and as I went through the Drive Thru I struck up a conversation with the guy at the window. He asked what I did and when I told him he was suddenly very excited. Come to find out he is working at Starbucks part time while he grows his own business. Read the rest of this entry
As a Small Business, networking with other businesses should be one of the top ideas in your marketing mix. Networking is one of the easiest and cheapest ways to get your company’s name out in front of your community.
Networking events like your Chamber Of Commerce and local networking or leads groups are a great way to find prospects, partners and potentially even a built in sales force very quickly if you keep just a few basic rules in mind. Read the rest of this entry
In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with your customers on a regular basis by educating them, sharing great useful information with them and announcing any new products, services or specials your company has on a timed schedule.
You will have to decide if you want a printed newsletter or an electronic newsletter (or ezine). Though printed newsletters are more costly than electronic newsletters you might want to look at adding this in to your budget as you will get a much higher return and open rate from a physical printed newsletter than an ezine.
Ezines are great because there is no print cost and you can automate the process quite easily. It doesn’t cost any more to do a full color ezine than a plain text ezine which is great. They also can be delivered automatically and you don’t have to worry about postage costs along with print costs. Read the rest of this entry
When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you?
I can pretty much tell you that no matter how often you follow up with your customers, it’s not enough.
In today’s world, people have less and less of an attention span and forget very easily about you and what you have to offer them. If you want an easy way to increase sales in your business, you need to increase the amount of contacts you have with each and every customer you have. Read the rest of this entry
Are you using direct mail marketing in your business? Postcards or sales letters are the most common ways most small businesses use direct mail to market their business. Whether you are using direct mail currently or not, you might want to look at using Lumpy mail otherwise called dimensional mail to step up your marketing efforts to stand out from the crowd and get you mail opened by your prospects.
What makes you stand out from other businesses in your industry? This is one of the most basic yet most important questions any business has to be able to answer in order to get ahead and run a successful business. You need to be known as the expert in your industry. So how do you do this?
Every business owner knows that customer service is important to keep your customers happy and excited to come back. What most don’t think about is that your employees are also your main sales people. Everyone from the stock people to the cashier.
As a Small Business, networking with other businesses should be one of the top ideas in your marketing mix. Networking is one of the easiest and cheapest ways to get your company’s name out in front of your community.
In any business, top of mind awareness is critical to keep ahead of your competition. Using newsletters in your marketing mix is a great way to keep in touch with customers and prospects alike. Using newsletters in your marketing allows you to communicate with your customers on a regular basis by educating them, sharing great useful information with them and announcing any new products, services or specials your company has on a timed schedule.
When was the last time you followed up with your existing customers? Last month? Last week? Or was it the last time they actually bought from you?
