One of the most overlooked ways of marketing a small business owner in the  traditional world is to build yourself as the authority in your industry. In the online world this is very common but most small business owners don’t realize how easy this is or how much this can impact their business.

What I’m talking about here is writing articles and publishing them. Most of the time when I talk to small groups I ask the question if they think they are writers. Almost no one says yes. Most of them actually look scared when they even think about this.

So why are articles so great to use to market your business?
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In today’s economy, businesses are failing each and every day. Are we to blame the recession or Hard Times? The answer is no we can’t. As business owners, we are responsible for our own actions.

The problem is that in almost every industry, everyone seems to think that they can be just like like everyone else and still do fine. That just isn’t the case any more.
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Social Media Extreme! just got started. A full day of learning step-by-step strategies for using Social Networking for business.

How to use Twitter, Facebook, LinkedIn and more! Not just how to set up your account. Not just how to fill out the registration forms. But actual step by step how to USE the sites EFFECTIVELY for business. How to build business relationships and grow your business.

Full house today. Great networking going on already! Everyone getting to know each other, exchanging business cards, even setting up meetings to get together later.

To start off our day Ely is explaining WHAT Social Media is. Why we need to add Social Media into our marketing mix.

Here are some pictures of the group, I will share more later…
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