Ok, So this isn’t a marketing tip or resource but I have to share an experience worth way more than any marketing resource I could ever give you. It’s about becoming unstoppable in your life and your business. So here’s how it starts… ...
Most industries have specific people that are considered the experts in their industry. Do you have any competitors that you keep seeing everywhere? They are published in newspapers, are guests on TV spots, etc? It’s not because they actually know more t...
The biggest problem I see in most businesses today is that they try to be everything to everyone. This just isn’t effective in the long term. You know the phrase “Jack of all trades, master of none.” Business is the same way. Too many businesses keep...
Any time you are marketing you business you need to think beyond your product or service. You need to be thinking about what your customers really want. Remember people buy because they have a problem and need a solution. You should be offering the solution to...
Every business owner should have business cards for their business. It amazes me how many people show up to a Chamber mixer or other networking event and don’t have business cards. Business cards are a critical piece of your marketing mix and should neve...
As a small business owner, you may be running into the up and down cash flow that most businesses run in to. This happens in almost any type of business. We have good months and then… Not so good months. The best way to help eliminate this up and down is...
One of the most overlooked assets any business has to boost sales in their small business is their existing customer base. How many businesses do you buy from that you never hear from again until you actually contact them to reorder that product again? As a sm...
As a small business owner, we know that we need to keep a good eye on our budgets. Over the recent few years businesses are pushing online traffic as their primary way of marketing their small business. While this is a great thing to do, many then forget about...
Do you have a brick and mortar office location or retail location that you customers come in to? Then you could be pre-selling your customers on your products and services before they actually even meet with you. Your first impressions are critical in any busi...
Businesses close up shop every day. There are a dozen reasons that your competition might be closing their doors. Economic changes, bad business operations, bad location or just a lack of a marketing plan (not you though, right?!) As hard as it is for these bu...
Six Degrees Leadership 
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