Ok, So this isn’t a marketing tip or resource but I have to share an experience worth way more than any marketing resource I could ever give you.
It’s about becoming unstoppable in your life and your business.
So here’s how it starts…
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Most industries have specific people that are considered the experts in their industry. Do you have any competitors that you keep seeing everywhere? They are published in newspapers, are guests on TV spots, etc?
It’s not because they actually know more than you. It’s because they know how to get media exposure. It’s not actually that hard and you can skyrocket your small business by marketing this way and it isn’t actually going to cost you a dime!
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The biggest problem I see in most businesses today is that they try to be everything to everyone. This just isn’t effective in the long term. You know the phrase “Jack of all trades, master of none.” Business is the same way. Too many businesses keep adding more and more products or services to their business that are related but not based around their core business and the next thing you know they are a generalist. To really succeed in your business and effectively use your marketing to target the right prospects, you need to specialize.
Specializing allows you to not only target your marketing better but it also allows you to charge more for your services. A general family doctor doesn’t charge as much as a brain surgeon. This model works in pretty much any business and if you can specialize your business marketing and image, you can target your perfect client much easier.
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Any time you are marketing you business you need to think beyond your product or service. You need to be thinking about what your customers really want. Remember people buy because they have a problem and need a solution. You should be offering the solution to that problem.
So, beyond the main sale, what is it that your customers really want? Have you ever actually asked?
There are a few great reasons why you should be asking your customers what they really want.
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Every business owner should have business cards for their business. It amazes me how many people show up to a Chamber mixer or other networking event and don’t have business cards. Business cards are a critical piece of your marketing mix and should never be overlooked.
Your business card is one of the most cost effective marketing you can do in your business yet too many people either don’t have business cards or have a business card that is plain and boring. You need to make your business card stand out from the stack of business cards that everyone collects every day in their own networking.
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As a small business owner, you may be running into the up and down cash flow that most businesses run in to. This happens in almost any type of business. We have good months and then… Not so good months.
The best way to help eliminate this up and down issue is to set up a form of pre-paid program for your customers to help even out your cash flow and build a strong monthly base for your business.
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One of the most overlooked assets any business has to boost sales in their small business is their existing customer base. How many businesses do you buy from that you never hear from again until you actually contact them to reorder that product again?
As a small business owner, it’s your responsibility to keep in touch with your customers and prospects in order to make sure that they don’t forget about you and end up buying from your competitor the next time they have a need.
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